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personal, property, homeowner’s and automobile Hospitals Hotels and motels Motion pictures Solid waste/central city (metro) Solid waste/ suburban (metro) Internal Revenue Service Police/central city (metro) Police/suburban (metro) Coverage ? Seven sectors ? Forty industries ? Two Hundred+ panies and agencies ? $ trillion sales (. panies) The Respondents Approximately one million sampled randomly Screened: Recent experience as a customer of the selected panies Approximately 250,000 pleted interviews Customer Expectations ACSI Model Perceived Service Quality ? Satisfaction ? Comparison w/ Ideal ? Confirm/Disconfirm ? Expectations Perceived Overall Quality Perceived Value Customer Complaints Customer Loyalty ? Repurchase Likelihood ? Price Tolerance ? (Reservation Price) ? Overall ? Customization ? Reliability ? Overall ? Customization ? Reliability ? Price Given Quality ? Quality Given Price Perceived Product Quality ? Reliability ? Customization ? Overall ? Reliability ? Customization ? Overall ? Complaint Behavior Customer Satisfaction (ACSI) ACSI Companies Included … 77 A p p a r e l74 A t h l e t i c s h o e s81 B e e r77 C i g a r e t t e s81 F o o d P r o c e s s i n g78 G a s o l i n e69 N e w s p a p e r s82 P e r s o n a l C a r e83 P e t F o o d83 S o f t D r i n k s79 A u t o m o b i l e s80 C o n s u m e rE l e c t r o n i c s80 H o u s e h o l dA p p l i a n c e s70 P C s , P r i n t e r s67 A i r l i n e s62 B r o a d c a s t i n g / T V73 E l e c t r i c S e r v i c e80 E x p r e s s D e l i v e r y75 T e l e c o m m u n i c a t i o n s69 U . S . P o s t a l S e r v i c e74 D e p a r t m e n t S t o r e s74 D i s c o u n t S t o r e s66 R e s t a u r a n t s , F a s t F o o d s 74 S u p e r m a r k e t s72 B a n k s /C o m m e r c i a l75 I n s u r a n c e / L i f e77 I n s u r a n c e /P r o p e r t y67 H o s p i t a l s71 H o t e l s71 M o t i o n P i c t u r e sG a r b a g e S e r v i c e73 C e n t r a l C i t y77 S u b u r b a n