【正文】 ....................................................................................................................................146 十四 .培訓(xùn)設(shè)施 ......................................................................................................................................146 十五 .培訓(xùn)的組織： ...............................................................................................................................146 十六 .培訓(xùn)相關(guān)管理條例 .......................................................................................................................146 十七 .培訓(xùn)教材： ..................................................................................................................................148 第十部分、 試營業(yè)營銷策劃及案例 ........................................................................ 196 一、試營業(yè)的起源和重要性 .................................................................................................................196 二 、 試營業(yè)的意義 ................................................................................................................................197 三、 營銷規(guī)劃 ........................................................................................................................................197 四、試營業(yè)突出主題的重要性及方法 ..................................................................................................204 五、試營業(yè)活動人員分工 .....................................................................................................................205 六、 試營業(yè) 商品陳列 .............................................................................................................................206 七、 試營業(yè) 政府領(lǐng)導(dǎo)的邀請 .................................................................................................................207 八 、開業(yè)運(yùn)營模擬方案 .........................................................................................................................207 九 、具體案例分析： .............................................................................................................................210 第十一部分、開業(yè) ......................................................................................... 222 一 .業(yè)前蓄勢： ......................................................................................................................................222 二 .開業(yè)強(qiáng)勢： ......................................................................................................................................223 三 .業(yè)后營銷： ......................................................................................................................................223 四 .營銷階段劃分： ...............................................................................................................................224 五 .整體活動描述： ...............................................................................................................................224 開 業(yè)整體方案 ........................................................................................................................................225 開業(yè)慶典篇 ............................................................................................................................................226 開業(yè)演出篇 ............................................................................................................................................230 開業(yè)促銷篇 ............................................................................................................................................231 營銷活動方案 ........................................................................................................................................234 第十二部分、財務(wù) ......................................................................................... 236 一、財務(wù)部門組織架構(gòu)的搭建 ..............................................................................................................236 二、公司成立初期相關(guān)財務(wù)手續(xù)的辦理 ...............................................................................................237 ...........................................................................................................................237 ........................................................................................................................239 ........................................................................................................................239 ...............................................................................................................................239 三、融資 ...............................................................................................................................................241 四、項目的稅務(wù)籌劃 .............................................................................................................................242 五、項目的銷售 ....................................................................................................................................242 六、項目建設(shè)過程中的財務(wù)管理 ..........................................................................................................243 附件 ........................................................................................................ 244 6 第一 部分、選址 一、選址的意義： 隨著集團(tuán)商業(yè)地產(chǎn)業(yè)務(wù)不斷擴(kuò)張，相對統(tǒng)一的 開發(fā)模式就顯得極為重要。地產(chǎn)江湖 萬科 商業(yè)地產(chǎn)開發(fā) 手冊 2020版 集團(tuán)戰(zhàn)略研究部 目錄 第 一 部分、選址 ............................................................................................... 6 一、選址的意義： ................................................................................................................................... 6 二、 集團(tuán)選址的標(biāo)準(zhǔn)： ............................................................................................................................ 6 第 二 部分、項目規(guī)劃方案 ..................................................................................... 7 一、商業(yè)規(guī)劃 .............................................................................................................