【文章內(nèi)容簡介】 ..................................................................................... 115 ................................................................................................................................... 115 六 .商裝 ................................................................................................................................................. 116 七 .布貨陳列 ..........................................................................................................................................137 第九部分、開業(yè)前期培訓(xùn)計劃及制度 ..................................................................... 142 一 .培訓(xùn)目的： ......................................................................................................................................142 二 .培訓(xùn)范圍： ......................................................................................................................................142 三 .培訓(xùn)時間： ......................................................................................................................................142 四 .培訓(xùn)場地： ......................................................................................................................................143 五 .培訓(xùn)師資： ......................................................................................................................................143 六 .培訓(xùn)負責(zé)人 : ....................................................................................................................................143 七 .培訓(xùn)形式： ......................................................................................................................................143 八 .培訓(xùn)方式： ......................................................................................................................................143 九 .培訓(xùn)內(nèi)容： ......................................................................................................................................144 十 .培訓(xùn)的考核 ......................................................................................................................................144 十一、培訓(xùn)制度： ................................................................................................................................144 十二 .培訓(xùn)管理人員各崗位職責(zé) ............................................................................................................146 十三 .培訓(xùn)費用 ......................................................................................................................................146 十四 .培訓(xùn)設(shè)施 ......................................................................................................................................146 十五 .培訓(xùn)的組織： ...............................................................................................................................146 十六 .培訓(xùn)相關(guān)管理條例 .......................................................................................................................146 十七 .培訓(xùn)教材： ..................................................................................................................................148 第十部分、 試營業(yè)營銷策劃及案例 ........................................................................ 196 一、試營業(yè)的起源和重要性 .................................................................................................................196 二 、 試營業(yè)的意義 ................................................................................................................................197 三、 營銷規(guī)劃 ........................................................................................................................................197 四、試營業(yè)突出主題的重要性及方法 ..................................................................................................204 五、試營業(yè)活動人員分工 .....................................................................................................................205 六、 試營業(yè) 商品陳列 .............................................................................................................................206 七、 試營業(yè) 政府領(lǐng)導(dǎo)的邀請 .................................................................................................................207 八 、開業(yè)運營模擬方案 .........................................................................................................................207 九 、具體案例分析： .............................................................................................................................210 第十一部分、開業(yè) ......................................................................................... 222 一 .業(yè)前蓄勢： ......................................................................................................................................222 二 .開業(yè)強勢： ......................................................................................................................................223 三 .業(yè)后營銷： ......................................................................................................................................223 四 .營銷階段劃分： ...............................................................................................................................224 五 .整體活動描述： ...............................................................................................................................224 開 業(yè)整體方案 ........................................................................................................................................225 開業(yè)慶典篇 ............................................................................................................................................226 開業(yè)演出篇 ............................................................................................................................................230 開業(yè)促銷篇 ............................................................................................................................................231 營銷活動方案 ......................................................................