【正文】 的 工作經(jīng)驗(yàn)不足，對這個(gè)主題越來越好奇。 陸克文和戴維斯（ 1998年） 將把工業(yè)革命看成是美國歷史上的 一個(gè)決定性事件 ，工廠參觀為游客提供了一次機(jī)會去了解過去 。因此，全社會創(chuàng)造的懷舊情緒 ， 舊技術(shù)產(chǎn)品被認(rèn)為是文化和歷史文物。 消費(fèi)者體驗(yàn)旅游目標(biāo) 制造商可以使用它的硬件設(shè)施，建立（或加強(qiáng)）與各種各樣的團(tuán)體 之間的關(guān)系 。 （ 2）商業(yè)伙伴 。 原文 (一 ) Consumer experience tourism and brand bonding Defining consumer experience tourism Manufacturing plant tours, pany museums, and pany visitor centers represent a segment of tourism known by different names: manufacturing tourism, industrial attractions, industrial tourism, and industrial heritage tourism. The mon goal within each descriptive term is to establish a bond between a consumer and brand as the consumer learns about the brand, its operation, production process, history, and historical significance. It is suggested here that CET represents a unifying theme for this segment of the tourism industry. This term captures the consumer39。s guests. Involvement with a brand Brand managers seek to address consumer needs at three levels: (1)functional (providing solutions to consumer problems)。and (3)experiential (providing sensory pleasure, variety, and cognitive stimulation). CET can strengthen the bond between consumers and brands by providing a visual presentation of the brand, its operation, production process, history, and historical significance. Such a bond may be viewed as an increased levelof personal involvement with the brand and(assumedly)translates into greater brand loyalty. Cognitive involvement reflects a consumer39。s level of cognitive involvement by stimulating thinking about the brand and its production processes. Further, the positive wordofmouth munication stimulated by satisfied visitors may be deemed more credible than other paid forms of promotion. Lack of existing direct research attention To date,CET has received little attention in the marketing literature. Mitchell and Mitchell have evaluated the content of such tourism sites. Further, these same authors have evaluated the phenomenon in the food and beverage industries(Mitchell and Mitchell,2020),the nonprofit sector(Mitchell and Mitchell,2020b),and the overall economy(Mitchell et al.,2020).Mitchell and Mitchell(2020)have proposed a format for academics to evaluate local interest in such facilities in their local service areas. The topic is often included briefly in discussions of integrated marketing munications but has received limited direct research attention. Diversity of consumer experience tourism Consumer experience tourism represents a diverse group of tourist attractions. Axelrod and Brumberg profile over 288 factories throughout the USA that wele visitors. Similarly, Berger and Berger(1997)provide background information for about 1,000 free industrial tours(in more than 300 industries)that are open to the public. Product categories represented include: processed foods, distilled spirits, clothing, automobiles, television programming and movies, coins, paper products, electronics, furniture, motor homes, toys, sauces and spices, pottery and glassware, financial markets, tires and rubber, golf clubs, baseball bats, and teddy bears.(The American Automobile Association(AAA)includes the category ``industrial tours39。 in its Guidebooks.)Producers of consumer staples, such as food and beverages, provide a disproportionate number of tours. Of the 288 plant tours covered in Axelrodand Brumberg(1997),104(or 36 percent)are food and beverage producers. These nondurable goods are purchased frequently and challenge marketers to create longterm relationships with buyers to ensure market position. Tour providers recognize the possible improvements in buyer loyalty created when a consumer has an enjoyable experience witnessing the production process(Mitchell and Mitchell,2020).Arany and Hobson(1998)provide information on smaller, le