【正文】 sserknown museums that are considered part of CET given their focus on a product category or specific brand. Their book depicts available museums including the Mustard Museum, Barbie Hall of Fame, Goodyear World of Rubber collections, Juke Box Museum, and the Liquid Paper Museum. Currently, there are over 1,500 wineries in the USA, most of which provide wine tasting and tours for consumers. This is an additional part of CET for they showcase a winery, its offerings, and its production process. Further, the recent explosion in the number of smaller breweries and brew pubs seeks to capitalize on the consumer39。lack of factory work experience progresses naturally toward an increasing curiosity about the topic. Older employees may relish the experience of ``returning to their roots. 39。Rudd and Davis(1998)identify the industrial revolution as a defining event in US history with pany plant tours providing users a look at our collective past. Richards(1996)notes the industrial revolution created an era where the transition from modern to obsolete occurs more rapidly. As such, products of older technology are considered cultural and historical artifacts creating feelings of nostalgia among society. Company museums or visitor centers capitalize on these emotions by providing a sentimental, bonding experience between buyer and brand. Target consumers for consumer experience tourism A manufacturer can use its physical facilities to establish(or strengthen)the bond with a variety of parties. The target consumers for CET can be divided into three categories: (1)current and potential consumers。 (3)munity stakeholders. Translate from: , Experience Tourism And Brand Bonding[J].Journal Of Product amp。只是提到商品化中降下的管理人員和企業(yè)家。 但是，仔細考慮下，一個真正的商品：咖啡豆。當(dāng)制造商進行研磨，把相同豆類放在雜貨店銷售，把它們變成一種商品，對消費者的價格跳躍到 5 至 25 美分一杯。 所以這取決于一家企業(yè)做什么樣的生意，咖啡可以代表三個經(jīng)濟，即產(chǎn)品，商品和服務(wù)，對于消費者來說有三個不同的價值范圍。登上至這第四的層價值的商店建立一種包封對咖啡的購買的有特色的經(jīng)驗，增加了兩個以上數(shù)量級的商品價值。他們毫不猶豫地直接在圣馬可咖啡廳的弗洛里氏廣場到達。一個多小時后，我們的朋友接到了帳單，發(fā)現(xiàn)體驗的價值已經(jīng)遠遠超過了 15 元一杯的咖啡的價值。 新的價值源泉 體驗是第四個經(jīng)濟提供，服務(wù)有別于商品，體驗有別于服務(wù)，而直到現(xiàn)在基本上沒有得到很深的認(rèn)識。但是，當(dāng)他夠買體驗的時候，他為花時間享受難忘的一系列事件而支付 ，如一家公司以個人的方式在戲院中進行表演 。在過去的幾十年，然而，許多的娛樂節(jié)目中大大增加了體驗。通過不同層次分層的體驗影響卡通來標(biāo)識它的名字后，在 1995 年通過開放加利福尼亞州身臨其境的卡通世界，迪斯尼開始了他的職業(yè)生涯。迪斯尼創(chuàng)造了世界上第一個主題公園，而不是建立一個游樂園，不僅讓游客娛樂，還讓他們參與故事。 迪斯尼曾經(jīng)是唯一的主題公園的東主，但現(xiàn)在的每一個業(yè)務(wù)線都面臨著傳統(tǒng)的和試驗性的競爭對手。電腦行業(yè)對于商品和服務(wù)的體驗需求越來越強烈。我們的業(yè)務(wù)是提供信息和逼真的互動體驗。 許多傳統(tǒng) 的服務(wù)行業(yè)，現(xiàn)在與這些新的體驗進行同樣的競爭，使自己也變得更加體驗化。如糧農(nóng)組織施瓦茨，約旦的家具店和耐克通過有趣的活動和宣傳活動吸引消費者。相反，公司現(xiàn)階段的體驗是通過以個人的有紀(jì)念意義的方式連接顧客，吸引顧客。就像關(guān)于鴨的主題餐廳環(huán)境下發(fā)生的。在每個地方，食品服務(wù)提供了一個不同層次的感覺盛宴令消費者折服?！边@是英國航空公司做的，他繼續(xù)說，“將超越功能并在提供了體驗的基礎(chǔ)上競爭。 即使是最普通的交易也可以成為最令人難忘的經(jīng)歷。正如一位芝加哥的居民告訴我們，“你永遠不會忘記你停車！”去雜貨店的旅行往往成為家庭的負(fù)擔(dān)，諸如在南加州的布里斯托爾農(nóng)場和美食特色食品市場的地方是令人激動的事件?！蔽鼽c市場業(yè)主羅素弗農(nóng)在俄亥俄州阿克倫城的走廊裝飾了鮮花衛(wèi)生間功能的原始藝術(shù)品，過道上下充溢古典音樂，把他的商店描述為“一 個為我們所銷售產(chǎn)品的舞臺。” 原文 (二 ) WELCOME TO THE EXPERIENCE ECONOMY Pine . B. Joseph James H. Gilmore No pany wants that word applied to its goods or services. Merely mentioning moditization sends shivers down the spines of executives and entrepreneurs disappears, margins fall through the floor, and customers buy solely on the basis of price, price, price. Consider,however,a true modity: the coffee bean. Companies that harvest coffee or trade it on the futures market receiveat the time of this writinga little more than $1 per pound,which translates into one or two cents a a manufacturer grinds, and sells those same beans in a grocery store, turning them into a good, the price to a consumer jumps to between 5 and 25 cents a cup. Brew the ground beans into a runofthemill dinner, corner coffee shop, or bodega and that service now sells for 50 cents to a dollar per cup. So depending on what a business does with it,coffee can be any of three economic offeringsmodity, good, or servicewith three distinct ranges of value customer attach to the wait: Serve that same coffee in a fivestar restaurant or espresso bar, where t