外文文獻(xiàn)翻譯——測(cè)量管理客戶滿意-其他專業(yè)-在線瀏覽
2025-03-24 09:04本頁面
【正文】 何將這一信息允許我們采取組織內(nèi)部的行動(dòng)呢？我們應(yīng)該如何使用此信息，以保持我們的客戶和尋找新的呢？必須認(rèn)真考慮組織希望實(shí)現(xiàn)何種結(jié)果，如何將這一目標(biāo)傳播到整個(gè)組織并且如何使用這些信息。 開展客戶滿意度測(cè)量程序是一個(gè)在時(shí)間和資源方面對(duì)于組織和它的客戶來說都是個(gè)負(fù)擔(dān)。此信息必須允許該組織采取直接行動(dòng)。這個(gè)教訓(xùn)是雙重的。其次，一個(gè)優(yōu)秀的客戶滿意度測(cè)量程序的設(shè)計(jì)比它首次設(shè)計(jì)更加困難。 附原文二： Measuring and Managing Customer Satisfaction Defining customer satisfaction Because the concept of customer satisfaction is new to many panies, it39。s meant by the term. Customer satisfaction is the state of mind that customers have about a pany when their expectations have been met or exceeded over the lifetime of the product or service. The achievement of customer satisfaction leads to pany loyalty and product repurchase. There are some important implications of this definition: Because customer satisfaction is a subjective, nonquantitative state, measurement won39。s expectations Each industry could add to this list according to the nature of the business and the specific relationship with the customer. Customer satisfaction measurement variables will differ depending on what type of satisfaction is being researched. For example, manufacturers typically desire ontime delivery and adherence to specifications, so
畢業(yè)設(shè)計(jì)相關(guān)推薦
鄂ICP備17016276號(hào)-1