【正文】 ndustry development in China is a successful example in the condition of Chinese market economy, it39。(4) tactics and countermeasures of cultivating automobile brand. Innovations of the paper rest with: (1) research 2 content, . having a allaround research of breeding automobile brand and ing into being strategy system。(America, German, Japan, Korea)。 the second, it advances some operational tactics by demonstration analysis, which can be used for reference by enterprises and industry. Research methods used in the paper are primarily demonstration analysis and parison analysis. Anticipative research fruits of the paper involve: (1) seedtime and actuality analysis of automobile brand in our country。t have the capability of independent exploitation and the consciousness of brand cultivation, but also affect development of automobile industry. So, during the crucial period, our country needs urgently brands of great petitive power, which can drive and prompt development of automobile industry. The paper, starting with the analysis of brand and bining with the theory of strategy management, regarding carmakers as object, depicts development panorama of domestic automobile industry and provides some simple thoughts about breeding and developing automobile brand in our country, through studying studying problems relating to automobile brand. It is the primary studying intention that upgrades core petency Of domestic automobile enterprises and impels development of automobile industry, recurring to putting forward some related tactics of breeding and developing automobile brand in our country. The paper39。 1 外文翻譯 The mercerized and internationalized background At present， under the mercerized and internationalized background， how to strengthen the independent development ability of our country’s auto industry has bee the urgent problem to be solved． This article， by referring to the experience of developed countries of automobile industry in implementing the industrial policy and paring the two regulations made in 1994 and 2OO4 about independent intellectual property right in the industrial policy， has put forward policy remendations of supporting independent development of our country’s auto industry． A brand based on market is promises for a product39。s capability, quality and service. Up to now, wellknown automobile brands are accounting for two percent of two hundred far famed brands in all country. Meanwhile, after going into WTO, a great set of foreign automobile enterprises possessing good quality, favorable capability, knight service will enter into our country and bring a firenew idea of brand for our domestic consumers. No doubt, that will not only greatly impact on our domestic automobile enterprises, which don39。s meaning consists two points: the first, it makes enterprises attach importance to automobile brand in consciousness and know it afresh。 (2) modeparison of automobile brand in different countries。 (3) key factors of affecting our automobile brand development。 (2) research purpose, studying how to forge petitive automobile brand can drive industry development。s always one of the important factor that propel the steady increase of auto market of China. Through about two decade development, the total amount of minicar increased from % to % of total amount of auto all over the country now and the amount of produce and sale are up to 540,000 units. According to the challenge principle of who is the best who is the winner in the market, the number of the minicar manufacturer decreased from early over one hundred to recent five. In this article， base on extensive data collecting and investigation, the minicar developing and peting status of China, as well as the developing status (including enterprise, production ,market ,product, etc.) of Liuzhou Wuling Motors which is one of the five minicar manufacturer are deeply analysed and studied .This article also discussed the peting environment that Liuzhou Wuling Motors faced, then provided the developing strategies. Since the later part of 1990, the economic benefits of CITIC Zhongyuan Automobile Company have been declining rapidly and the production management has also been on a sticky wicket, showing difference with an overall upward tendency to the corresponding period of the National Automobile Industry, which impelled this writer to make deeply careful researches on the strategy of development for the pany. By reviewing the past of CITIC Zhongyuan Automobile Company, analyzing the influences on international amp。 s enter into WTO, analyzing the markets of the main products and the petitive opponents and analyzing the internal conditions such as the main problems faced by the pany, this writer has separately made researches and probed into the strategies of development for CITIC Zhongyuan Automobile Company and the subordinate paniesZhengzhou Nissan Automobile Co.， Ltd and Zhengzhou Light Truck Factory invested by CITIC Zhongyuan Automobile Company so as to try to find a feasible road which enables the cc叩 any to break away from the disadvantageous situation and develop continuously as soon as Possible. With the entrance of 90th century, the international situation of automobile industry changed greatly. Due to the production surplus of international automobile industry, different countries peted fiercely to obtain the automobile market. Many panies adjust their developing strategy and speed the course of globalization to realize the scaleeconomy and get the new market. Merging and rebining bee the symbol o