【正文】 1 外文翻譯 The mercerized and internationalized background At present， under the mercerized and internationalized background， how to strengthen the independent development ability of our country’s auto industry has bee the urgent problem to be solved． This article， by referring to the experience of developed countries of automobile industry in implementing the industrial policy and paring the two regulations made in 1994 and 2OO4 about independent intellectual property right in the industrial policy， has put forward policy remendations of supporting independent development of our country’s auto industry． A brand based on market is promises for a product39。s capability, quality and service. Up to now, wellknown automobile brands are accounting for two percent of two hundred far famed brands in all country. Meanwhile, after going into WTO, a great set of foreign automobile enterprises possessing good quality, favorable capability, knight service will enter into our country and bring a firenew idea of brand for our domestic consumers. No doubt, that will not only greatly impact on our domestic automobile enterprises, which don39。t have the capability of independent exploitation and the consciousness of brand cultivation, but also affect development of automobile industry. So, during the crucial period, our country needs urgently brands of great petitive power, which can drive and prompt development of automobile industry. The paper, starting with the analysis of brand and bining with the theory of strategy management, regarding carmakers as object, depicts development panorama of domestic automobile industry and provides some simple thoughts about breeding and developing automobile brand in our country, through studying studying problems relating to automobile brand. It is the primary studying intention that upgrades core petency Of domestic automobile enterprises and impels development of automobile industry, recurring to putting forward some related tactics of breeding and developing automobile brand in our country. The paper39。s meaning consists two points: the first, it makes enterprises attach importance to automobile brand in consciousness and know it afresh。 the second, it advances some operational tactics by demonstration analysis, which can be used for reference by enterprises and industry. Research methods used in the paper are primarily demonstration analysis and parison analysis. Anticipative research fruits of the paper involve: (1) seedtime and actuality analysis of automobile brand in our country。 (2) modeparison of automobile brand in different countries。(America, German, Japan, Korea)。 (3) key factors of affecting our automobile brand development。(4) tactics and countermeasures of cultivating automobile brand. Innovations of the paper rest with: (1) research 2 content, . having a allaround research of breeding automobile brand and ing into being strategy system。 (2) research purpose, studying how to forge petitive automobile brand can drive industry development。 (3) research angle, . knowing and analyzing automobile industry in virtue of brand. Referred to the main indexes about evaluating national petitive ability, which is the monly used method in the international society, this thesis aims at analyzing and evaluating the international petitive ability of Chinese automobile industry in a scientific and objective way. Compared with those industries in some developed countries, domestic automobile industry is relatively frail and has a very long way to go. This thesis illustrates the history of Chinese automobile industry ever since the foundation of new China, analyzes in detail its important role in national economy, and the opportunities and threats it meets after china entrance WTO. This thesis draws a whole picture about domestic automobile industry from three aspects: products, corporations and industries. Considering the history and actuality of domestic automobile industry, this thesis collects and analyzes groups of data about automobile industry both from domestic and international. A lot of work was made in quantitative and qualitative analysis from all sides. Based on this, this thesis drew a conclusion about evaluating the international petitive ability of Chinese automobile industry, found out the advantages and disadvantages about this industry. In the end of this thesis, some ideas and advice are put forward. Welfare Evaluation of Trade Protection The automobile industry of post world war 2 in Japan Social welfare is one of the key standards in evaluating the effects of government policies for both economists and government. In this thesis, having pared and analyzed trade protectionists, . quota, tariff and other nontariff barriers in their effects on social welfare, specific evaluation and suggestion are given in the case of the auto industry protection in post World War 2 Japan, so to shed light on the auto protection policies should be taken in China today. Here, consumer’ surplus and Ohyama Welfare Standard are selected in evaluating social welfare. The automobile industry in Post World War 2 in Japan is picked for two reasons. Firstly, the auto industry in China today is in a very similar situation as that of Japan used to be while Japan was a new member of GATT. Secondly, regarded as one of the most successfully developed industries under protection, the auto industry in Japan has some precious experiences worth studying. The article has four chapters. In chapter1,the definition of social welfare is given,