外文翻譯---經(jīng)營(yíng)策略與產(chǎn)品策略的比較-展示頁
2025-05-27 08:55本頁面
【正文】 nflicts. And on the other side, the product managers feel like they don39。外文文獻(xiàn) Business Strategy vs. Product Strategy April 10, 2020 Marty Cagan In keeping with my recent theme of product planning, I39。d like to focus in this article on an important distinction and source of frustration in many panies, and that has to do with the differences between business strategy and product strategy. Many panies confuse or blur the two, and the result is easy to spot. The senior executives want to focus on the business strategy, but they find they are forced to make decisions at a level far below where they39。t understand the reasons behind decisions that directly impact their products, they feel like the strategy is guardrailing every few months, and they don39。ll attend a product planning session with senior executives and they39。ll often get a blank look. The team wants to make more money so these are the features they want to add, or so their reasoning goes. Business strategy is about identifying your business objectives and deciding where to invest to best achieve those objectives. For example, moving from a direct sales model (your own sales force selling directly to customers) to an online sales model (your customers buy from your site) is a business strategy. Deciding whether to charge for your services with subscriptions or transactions fees or whether you have an advertisingbased revenue model is a business strategy. Deciding to move into an adjacent market is a business strategy. Now, clearly
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