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旅游管理專業(yè)外文翻譯--關(guān)于民俗旅游在現(xiàn)代語(yǔ)言環(huán)境中一些問題的思考-展示頁(yè)

2025-05-27 01:01本頁(yè)面
  

【正文】 use of some issues occurred. Indeed, we need a proactive forwardlooking vision and have certain judgement on passive impacts from destinations, and proactively protect and develop. It however needs to avoid exaggerating the passive impacts of tourism on ethnic cultures. Overall, appropriately developed and effectively controlled ethnic tourism will be beneficial to the protection of traditional cultures. I talk about some of my own points of view countering some key issues in ethnic tourism study in the following. 1. THE ISSUE OF ETHNIC TOURISM IN MODERN LINGUISTIC ENVIRONMENT CAN NOT BE IGNORED We by no means ignore the issue of ethnic tourism in modern linguistic environment while discussing ethnic cultural tourism development. Under the strong shock of global information age, even if there are no tourists to enter certain ethnic regions, the modernization process there as well can not be avoided. Modernization is the inevitable existing pattern of traditional cultures, and thereby there is no issue of taking or rejecting modernization at all. It is both impossible and unnecessary to protect ethnic traditional cultures by means of “totally retaining their original tastes and flavors”. It is well known that tourism occurs in the 4 “Contact areas” between local society and modern society. In social intersection the all cultures from various places experience a continuous recreation process through a spread and blending process. The onesided viewpoint that considers tourism as the “Executioner” causing ethnic cultures from changes to death is not objective. There are plenty of reasons generating ethnic culture variations, and some of ethnic cultures even had varied before tourism appeared and tourism is not supposed to be the “ Scapegoat”. What we concern is whether protect ethnic cultures as rare tourism resources or let ethnic cultures lose their original significance to selffit in so as to achieve modernization? Author believes that it is both incorrect and unachievable to regard a local traditional culture as a certain pure and static matter and as well isolate it from current world system. Current China’s tourism industry development trend is entering a new round of strong growing period, and stepping to the largest domestic tourism market worldwide. We currently propose the goal to let GDP per capita in 2020 be four times as much as that in 2020. What does this mean to tourism development? This will be the unprecedented opportunity of tourism development. GDP per capita in China reached $856 in 2020, and predictively reaches $3500 in 2020. Based on the practice from advanced tourism countries, when GDP per capita of a country reaches the amount between $3000 and $3500, the country will enter the explosive tourismspending growth period. Under such modern linguistic environment, the rapid public tourism growth will inevitably influence the tourism development in ethnic regions, and the fact can not be avoided. 2. THE ISSUE OF RESEARCHERS’ STANDPOINTS The first voice is from tourism sector: Promote ideas of “winwin” and “Get both at the same time” and advocate “Sound interactive development” between cultural heritage protection and cultural tourism utilization. And the second one is from cultural circle: Some heritage damage phenomena caused by tourism are shocking, and the angry voice from heritage protection aspect is: “Tourism is the number one killer of culture”. The first voice is gentle and fair and seeks the way out for tourism to get out of the trouble in its development, and it is primarily based on tourism. The second one es with deep hatred and resentment, expressing the worry about the damages and destruction suffered by cultural heritage, and it is 5 mainly from cultural heritage point of view. These two types of voices reflect the difference from different focusing points, and refract there is “opposition” between heritage protection and tourism development in positioning sense. For this issue, as early as 1980s, Yu Guangyuan, while discussing tourism belongs to economy or culture in academic circles, once said: Tourism is both a culture cause with strong economic characteristics and an economic cause with strong cultural characteristics. Afterwards, Sun Shangqing, when organizing the study on China tourism economy development strategy, proposed: tourism belongs to economiccultural industry when growing into a certain stage and will be culturaleconomic industry when developing into the mature stage. In view of study standpoint, author’s opinions are: to a large extent, ethnic culture protection rather refracts scholars’ values instead of from the ethnic traditional culture itself, and it examines the issue of ethnic entity from their own visions. As the outsiders of modern society, scholars, based on their lifestyle parison and the love on the cultures from other lands and nationalities insist that traditional heritage can not be changed, and this point sometimes even es from their own needs rather what munity residents want. Ethnic culture does not just meet the needs of others and outsiders, it first is supposed to belong to the local munity of its own. Scholars’ studies and criticisms need to take the selfsection of local nationality as the top priority and respect these insiders’ wishes, and thereby can not put their own words into the insiders’ mouths, and as well make the selections of developing or nondeveloping as well as changing or nonchanging on insiders’ behalf. The scholars sometimes play a judge role, make conclusion on the life of study object from their own points of view, and replace the insiders to select. As a matter of fact munity residents however have the right to select their own lifestyles and cultures. As for various nationalities, the more we let them develop and participate,
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