20xx年?yáng)|莞市塘廈蓮湖項(xiàng)目定位與物業(yè)發(fā)展建議報(bào)告word-物業(yè)管理-展示頁(yè)
2024-08-28 13:29本頁(yè)面
【正文】 .................................... 5 1. 項(xiàng)目?jī)?yōu)勢(shì)分析 ............................................................................................................. 5 2. 項(xiàng)目劣勢(shì)分析 ............................................................................................................. 5 3. 項(xiàng)目機(jī)會(huì)分析 ............................................................................................................. 6 4. 項(xiàng)目威脅分析 ............................................................................................................. 6 5. SWOT分析的優(yōu)劣運(yùn)用 .................................................................................................. 6 （二） 項(xiàng)目核心競(jìng)爭(zhēng)力分析 ................................................................................................... 7 三、 項(xiàng)目定位 ........................................................................................................................ 8 （一） 項(xiàng)目定位考慮的因素 ................................................................................................... 8 1. 商業(yè)功能定位 ............................................................................................................. 8 2. 功能定位解析 ............................................................................................................. 8 3. 形象定位解析 ............................................................................................................. 9 （二） 分區(qū)業(yè)態(tài)定位 ............................................................................................................. 9 1. 動(dòng)感娛樂(lè)區(qū) ................................................................................................................. 9 2. 兒童區(qū) ...................................................................................................................... 10 3. 精 品生活區(qū) ............................................................................................................... 11 4. 時(shí)尚購(gòu)物區(qū) ............................................................................................................... 11 5. 文化服務(wù)區(qū) ............................................................................................................... 12 6. 休閑體育區(qū) ............................................................................................................... 13 7. 風(fēng)情美食區(qū) ............................................................................................................... 14 8. 其它 ......................................................................................................................... 15 （三） 項(xiàng)目經(jīng)營(yíng)屬性定位 .................................................................................................... 15 四、 物業(yè)發(fā)展建議 ............................................................................................................... 16 （一） 項(xiàng)目總體定位形象 .............................................................
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