生產(chǎn)與運作戰(zhàn)略-文庫吧資料
2025-03-13 12:30本頁面
【正文】 and job design – Supplychain management – Inventory – Scheduling – Maintenance Components of the P/OM Mission P/OM Mission and Strategy Location Procurement Human Resources Job Design Inventory Reliability and Maintenance Process Design Layout Scheduling Quality Management Product Design 二、生產(chǎn)運作戰(zhàn)略制定的影響因素 ?企業(yè)外部因素 – 國內(nèi)外宏觀經(jīng)濟(jì)環(huán)境和經(jīng)濟(jì)產(chǎn)業(yè)政策 – 市場需求及其變化（生產(chǎn)系統(tǒng)） – 技術(shù)進(jìn)步（新產(chǎn)品、新方法、新工藝） – 供應(yīng)市場（質(zhì)量、時間） ?企業(yè)內(nèi)部因素 – 企業(yè)整體經(jīng)營目標(biāo)與各部門職能戰(zhàn)略 – 企業(yè)能力 三、生產(chǎn)運作戰(zhàn)略與產(chǎn)品壽命周期 1. 產(chǎn)品的壽命周期 Introduction Growth Maturity Decline Stereo TV Smart Phones Home Computer Color TV Black White TV Sales 0 Time 2. 不同壽命階段的生產(chǎn)運作戰(zhàn)略 Introduction Growth Maturity Decline ?Product design and development critical ?Frequent product and process design changes ?Short production runs ?High production costs ?Limited models ?Attention to quality ?Forecasting critical ?Product process reliability ? Improvements and options of petitive advantages ?Increase capacity ?Enhance distribution ?Standardization ?Less rapid product changes ?Optimum capacity ?Increasing stability of process ?Long production runs ?Product im
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