生產(chǎn)與運(yùn)作戰(zhàn)略(文件)
【正文】 s Limited number of models Utmost attentions to quality Quick elimination of marketrevealed design defects ? Company Strategy Issues ? P/OM Strategy Issues Introduction Strategy and Issues During A Product’ s Life Cycle Practical to change prices or quality image Marketing is critical Strengthen niche Forecasting is critical Product and process reliability Competitive product improvements and options Shift toward product oriented Enhance distribution Company Strategy Issues P/OM Strategy Issues Growth Strategy and Issues During A Product’ s Life Cycle Poor time to increase market share Competitive costs bee critical Poor time to change price, image, or quality Defend position via fresh promotional and distribution approaches Standardization Less rapid product changes and more minor annual model changes Optimum capacity Increasing stability of manufacturing process Lower labor skills Long production runs Attention to product improvement and cost cutting Reexamination of necessity of design promises Company Strategy Issues P/OM Strategy Issues Maturity Strategy and Issues Dur
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