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2025-01-17 06:54本頁面
【正文】 ing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime. ? The whole book is pretty much a mercial for Underhill39。t like to ask the staff – . Tries to find the right section 1 or 2 times, then give up an leave ? The man almost always pays ? Men like to get there information about products from written sources instead of asking in the store BUYS ANYTHING THAT GOES INSIDE THE HOUSE BUYS ANYTHING THAT GOES OUTSIDE THE HOUSE Kids KIDS ? Exuberant participants in the world of objects ? Children consume more mass media than adults do ? If a store is unweling to kids the parents shoppers will get the message and stay away ? Children can be enthusiastic shoppers (or coshoppers) ? Objects placed below a certain point will be touched by children only ? Store design should be kidfriendly ? Automatic doors , wide aisles and no steps ? Shelves should be low Seniors Seniors ? The demographic of many western countries change so there is more seniors ? They want biggest text size on signs and products ? They needs more contrast on signs: yellowing of the sight makes it difficult to differentiate yellow, blue and green ? They needs more light in the store See Me, Touch Me, Feel Me, Buy Me Close to 90% of all new grocery products fail, not because people didn39。s a perfect window for longer message, something you would want your customer to know the next time they e. INSTORE SIGNS ? Customers do not look for signs: Signs therefore has to get the customers attention like other ads, . billboards ? You enter a store because you have a task to perform: When the customers has a task to perform they don’t read signs, but when the task is done they are more open ? The signs must be where it is natural for the customer to look ? It is difficult to read a sign when you are walking: Keep the message simple ? When the customers stand still and is browsing: They are more open for signs and also text ? When the customers is waiting with nothing else to do: Perfect timing for a sign ? Too many signs: The customers don’t see any of them Table Tents THE STORE
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