超市陳列管理(更新版)
【正文】 OES INSIDE THE HOUSE BUYS ANYTHING THAT GOES OUTSIDE THE HOUSE Kids KIDS ? Exuberant participants in the world of objects ? Children consume more mass media than adults do ? If a store is unweling to kids the parents shoppers will get the message and stay away ? Children can be enthusiastic shoppers (or coshoppers) ? Objects placed below a certain point will be touched by children only ? Store design should be kidfriendly ? Automatic doors , wide aisles and no steps ? Shelves should be low Seniors Seniors ? The demographic of many western countries change so there is more seniors ? They want biggest text size on signs and products ? They needs more contrast on signs: yellowing of the sight makes it difficult to differentiate yellow, blue and green ? They needs more light in the store See Me, Touch Me, Feel Me, Buy Me Close to 90% of all new grocery products fail, not because people didn39。t like that There are certain physical and mon anatomical abilities, tendencies, limitations and needs to all people, and the retail environment must be tailored to these characteristics Transition Zone In any section of a store, the first product customer see isn’t always going to have an advantage. Sometimes The opposite will happen. You Need Hands Customers only has 2 hands. And if they carry a bag only 1: Help them with providing baskets, so they can carry more Bigger baskets, often means more sales Righthanded takes products from the shelves with the right hand: If you want to push a new product then set the topseller in the middle and the new product to the right of it What Retailers and Marketers don’t know How to avoid Shoplifting The Store Windows ? Conversion Rate: How many of your visitors are buying ? Time Spend Rate: The average time shoppers spend in the store (more time = more sales) ? Interception Rate: The number of shoppers who have interaction with an employee (more contact = more sales) ? Waiting time: Customers don39。s pany, but it39。 。 :32:3706:32:37February 1, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 :32:3706:32Feb231Feb23 ? 1越是無(wú)能的人，越喜歡挑剔別
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