【正文】 的18名成員躊躇滿志地登上飛機。不然的話，我還是擺脫不了廣告的左右。這應該怪人們相信廣告嗎？還是該怪社會縱容廣告誤導人？我進入營銷業(yè)之后，經?？紤]的就是這些問題。s fault for believing, or the fault of society for allowing advertisers to do so? These are the questions I often ask myself as I enter the field of marketing. It is very easy to use human insecurities as a means of targeting consumption, but is it right? How will we ever know unless we step back and stop reading magazines and watching television? Until then, I will remain a victim of advertising. And so will almost everyone else.　廣告利用我們的弱點告訴我們什么最新潮，我們應該是什么樣子，什么最酷，什么最熱門。人們向往變成別的模樣，社會又推波助瀾，廣告就利用這些來影響我們去相信某些信息：要是穿戴與模特有差距，就不能算漂亮；要是不苗條，曲線不美，就沒有吸引力；要是其貌不揚，就算性格再好，大多數人還是不會喜歡我們。廣告利用人們不甘人后的心理，慫恿我們去學這些俊男美女。廣告給我們看到的是我們身邊的人，但他們只選擇特定的類型。雖然我看廣告的目的是想了解最新潮流，可我還是會受到廣告的潛在信息的影響。在尋找個性的過程中，我所選擇的衣服樣式反映我，顯示我的個性，表明我是哪種類型的人。每個人都在成長、改變，開始為真正的自己定位。大學里，最初通常沒有人認識你，所以你想怎樣穿戴都行。穿Abercrombie牌的牛仔褲說明你是典型的美國女生，干凈利落；穿Guess的襯衫說明你是富家千金，自命不凡，任何其他差一些的衣服都是不可接受的。男生開始留意女生，每個女生都想打扮得漂漂亮亮。 it identified you with a certain group. Wearing Abercrombie jeans meant you were the preppy allAmerican girl, a Guess shirt meant you were the snobby rich girl, and anything worse or less than that was unacceptable. 　　初中時，像大多數女生一樣，我開始在意自己的打扮。我從不考慮衣著打扮，不過我喜歡穿得漂漂亮亮的。對我而言，衣著在不同時期有不同的意義。我想要的，我所買的，都受到雜志、電視或別的廣告商的影響，它們在告訴我該買些什么。我從不考慮我買的東西是否物有所值，雖然我買東西一直都很“精明”，買的都是打折的商品。坐在房間里，看著衣櫥里所有的東西，我總是在想還有什么要買的。m paying for, though I39。ve never stopped to question whether I39。面試成功了，第二天，她就得到了一份工作，薪金是47,8000美元。By accessing an online real estate service, she saw color photos of rental properties, including detailed floor plans. When Mello arrived in Columbia, she felt pletely prepared. The interview was a success, and the next day she was offered a job at a salary of $47,800. 通過上網進入一家在線房地產服務公司網站，梅洛看到了可供租用的房子的彩色照片，包括很詳細的樓面格局圖。短短幾秒鐘后，電腦屏幕上就閃現(xiàn)出$44,000。Mello also wanted to know how much she’d have to earn to maintain her present standard of living. Using an online salary calculator, she typed in her current salary, $34,000, and Baltimore (the nearest big city to Columbia). Within seconds her puter flashed $44,000. “Because of the salary calculator, I knew what to ask for,” says Mello. 梅洛還想了解，要想維持現(xiàn)有的生活水平，自己該賺多少錢。梅洛鼠標一點，用電子郵件把簡歷寄到了該公司，很快就收到面試通知。1997年夏天，溫蒂sum233?！罢嬗幸馑?，”他說，“我本來只是在查看體育消息，結果卻找到了一份更好的工作。他從該交易商的網站上了解了該職位的更多情況，然后撥通了上面提供的電話。在線時，他查看了分類廣告，發(fā)現(xiàn)一家當地的汽車交易商招聘司機。Nedzad Dozlic, 27 years old, was scanning the Houston Chronicle’s Web site for the latest baseball trades. While online, he decided to check out the classifieds and spotted a job for a driver at a local car dealership. A refugee of the war in Bosnia, Dozlic had had a variety of jobs but was now ready for something new. He read more about the position on the dealer’s Internet site and called the number listed. Two days later he was hired. “It’s really funny,” he says, “I was just checking sports, and I ended up with a better job.”27歲的內德扎德She visited the popular Yahoo! website and typed teaching English in Japan for a list of employment opportunities. She then followed the procedure for the online application. A week later she received a call and set up an interview with a recruiter in Chicago and got the job. 她訪問了著名的yahoo！網站，輸入了teaching English in Japan（在日本教英語），找到了一個招聘機會的列表，然后按照在線申請的要求提交了申請。格拉格，想換個工作。多茲里克也是通過輕點鼠標，在網上碰到了好運。Madeline Gragg and Nedzad Dozlic are still another two who clicked their luck online.馬德琳現(xiàn)在，非技術性的工作，如售貨員、銀行職員、秘書等，是網上招聘機會增長最為迅速的部分?！澳憧梢院敛毁M勁地留意到一些機會，讓你的事業(yè)上一個新臺階。他去了兩家公司面試，然后就跳槽了。Tools filled out a profile with the keywords marketing manager and entered his electronicmail address. Within a week his puter’s mailbox was filling up with available positions. Two interviews later he jumped to a new job. “The Internet is like hiring a personal assistant,” says Tools. “Effortlessly you can bee aware of opportunities that may elevate your career.”　圖爾斯填寫了一份簡歷，關鍵詞是market manager（行銷經理），并輸入了自己的電子郵箱地址。他在一家生產商展展品的公司工作，剛被提升為營銷總管，并不想換工作。圖爾斯?！盨mith is one American who clicked her way into a job. Steven Tools is another.　 不少美國人鼠標一點，就找到了自己的工作?！癐 had no training,” says Smith, “but the Internet was extremely easy to use. I’d never have known about this job without it.”“我沒有受過任何訓練，”史密斯說，“但因特網使用很簡單。她馬上就找到45個工作合乎她的標準，其中一個是芝加哥商業(yè)學院行政助理。就業(yè)指導中心建議這位文科生去查查JOBTRAK網站，該網站上列出了45,000個初級水平的職位。UNIT2Your Dream Job: A Click Away鼠標輕點，美夢成真Less than a month from graduation day, Theresa Smith of Northwestern University in Evanston, Illinois, had yet to find the right job. The career placement center referred the liberalarts major to JOBTRAK, an Internet site listing 45,000 entrylevel positions. 還有不到一個月就要畢業(yè)了，特里薩 and promote challenging and rigorous teaching which benefits from a fruitful interaction with the research environment, facilitating the exchange of ideas through tutorials and smallgroup learning and exploiting the University39。The mission of Oxford is to aim at achieving and maintaining excellence in every area of its teaching and research, maintaining and developing its historical position as a worldclass university, and enriching the international, national, and regional munities through the fruits of its research and the skills of its graduates. 　牛津的使命是在教學和研究的各個領域達到并保持領先地位，保持和加強其世界名校的歷史地位，通過其研究成果和畢業(yè)生的技能促進地區(qū)、全國和全球的發(fā)展。distance learning39。在2000年全英教學質量評估中，牛津在所評估的10個科目中有6科得分高居榜首。s most innovative university in the Launchit 2001 petition, which aimed to discover which British university has demonstrated the greatest achievements in innovation and enterprise across the broadest range of activity. In the national Teaching Quality Assessment exercises for 2000, Oxford was awarded top marks in six out of ten subjects assessed. 　在2001年度的創(chuàng)新競賽中，牛津大學被授予英國最具創(chuàng)新精神的大學稱號。The students and staff at Oxford are actively involved in over 55 initiatives (2001), including visits to more than 3,700 schools and colleges, to encourage the brightest and best students to a