【正文】 eaction, may be out of situations stimulate the integrity of behavior more of the emotional. This stimulusresponse theory is very similar biological conditioned reflex theory, they regard the person, animal or plant as a passive acceptance of stimulus, and according to different stimulus conditions for the existence of reaction, and their behavior attributed to the determined by external conditions, the dependent variable. This stimulusresponse theory is not very strong indication of the fundamental causes of the awareness of honesty, integrity behavior. Although it is faith conduct research to establish the basis of people39。s Dilemma practice of social psychologist and more in accordance with the odd, the presence or absence of interpersonal trust to cooperation or not to reflect, two people between the level of trust, with the change of the experimental conditions change, in this case, trust is seen as a dependent variable determined by the external stimuli. will trust to understand the performance of an individual personality, is a through social learning and the formation of relatively stable personality characteristics, and their representative have a psychologist Roth, Whiteman, they think a person39。s noble behavior performance. Second, economic theory to explain people at a mutual advantage of the social munication network, to simplify the relationship between the people a pure interest, thus the integrity of this can reflect the moral elements of the subject itself downgraded an economic relationship exists in the society, which is unreasonable, and this can not explain some altruistic sex. Finally, economic theory emphasizes the integrity mechanism constructed starting from the external institution building, strengthening the rule of law, market and information system construction, while ignoring the internal culture of the people39。s economic activities to find a cause, and that from here to find the reason is the reason why such things fundamental reason. It can be seen, economist for the social integrity of analysis is the firmly grasp the basic activities of people engaged in economic activity and as a rational economic man in pursuit of economic interests, emphasizing the integrity of the rational basis system based on the integrity of positioning a contractual relationship between the people. Economists emphasis on rational judgment and rational choice of the main decisive role in the establishment of contractual relations, so they build the integrity of the social mechanism must construct a society39。s rational choice, which is As far as the individual terms. From the social level, when individuals this to perform the contract and trustworthy behavior bee more and more frequent, more extensive, gave rise to the ethical values ??of society as a whole. It can be seen, economists explain the occurrence of acts of social integrity, people default to a rational, purely economic, and market the main driver of economic interests, have to focus on their own reputation and behavior. The third view is that the cooperation and division of labor is the integrity of the objective conditions. Exchange between the development of social productive forces and social transformation of the mode of production, specialization and division of labor has bee an inevitable requirement for social production, due to the division of labor, cooperation, and cooperation is bound to require producers to trust each other, trust and cooperation can not happen. Therefore, the integrity has bee an inevitable, economist with the economics theory of the integrity of the produce obtained faith conduct social consequences: reducing transaction costs.Indeed, both parties are mutual promises, emphasis on reputation in the transaction process will save a lot of unnecessary links, to accelerate the speed of the flow of goods, improve the level of social exchange, thus increasing the economic benefits of society. Economics believe that the lack of social integrity is due to the economic activities of society, when people39。 some consumers to use cash on delivery payment, but receipt of the goodsrefused to pay, or do not make timely payments, and return for no reason after the consumer receives the goods, have increased marketing costs.3．Products, service can not be guaranteedOn the one hand, many business managers do not set the modity sales service mechanism, leading to online modity buyers to seek aftersales service nowhere. On the other hand, some emerce operators, although the setting there is a product aftersales service centers, but the aftersales service is poor, service is poor, low quality of service, left a very bad impression to the online merchandise purchase 4．Information security can not be guaranteedAt present, many emerce operators to provide online merchandise purchase of personal information protection mechanisms there are security risks, resulting in online merchandise purchase of personal information by others to steal. According to the survey [7]: % of respondents use the network or online transactions encountered their personal information was stolen experience。 but it is also has a certain reality, the reality of performance for this munity provides us with many conveniences, such as: shopping can be done through emerce consumers, network transactions. It should be said that emerce is the product of the bination of virtual munity and social reality. Commodity trading through emerce is not a unilateral but a bilateral or multilateral buyer and seller plete a transaction. For promoting ehealth development in the course of dealing between the parties to the transaction, to establish a mutual trust mechanism. This mechanism must have confirmed, identify counterparties true identity function, and can protect the interests of the parties to the transaction will not be harmed, the damage to be resolved fairly.3．The impact of emerce in the integrity of the(