【正文】 petitive behavior is not standardized, social supervision and restraint is not enough information is not symmetry caused. Economist for the social good faith behavior and lack of credit causes analysis is more profound and reasonable. After all, economic life is one of the basic form of our social life, and production activities is the basis and prerequisite for all activities of society. Therefore, no matter what social phenomena, social problems, people are accustomed to from the people39。 66% of respondents suspect that their personal information unknowingly related site collection.三、Emerce integrity impact factor analysis（一）Emerce the integrity of the multidimensional analysis1．Interpretation of the economicsEconomists believe that economic activity in the modity exchange in order to pursue the maximization of their own economic interests and longterm arising from the integrity of behavior [8]. Their main ideas are the following: social integrity is essentially a struggle between the different individual selfinterest reached a mutually beneficial and balanced result. Economics, duplicate transactions in the market to produce the moral of the business munity, business reputation. economists believe that cooperation is not the culture of selfgenerated, but only the specialization and division of labor. in the socioeconomic modity exchange between the owner of the goods due to various factors restricting borrowing of money and goods on credit behavior will inevitably occur. At this time, the transaction will be entered into a contract to establish a mutually expect each other to fulfill the contractual provisions of the trust relationship, therefore, the acts of good faith is essentially a contractual relationship is a result of people39。 consumer registration submitted falseinformation, to the enterprise business processes more difficult. A variety of pricegouging phenomenon and the resulting pricegouging fear, greatly reduced interest in emerce buyers and sellers of online transactions.2．Delivery, payment is not in place or not timelySome B2C websites shipping after receipt of the payment of consumers, or from time to time delivery [6], so that the interests of consumers have been infringed。s Alipay), the average of its overall integrity of the water needs to be improved, otherwise the integrity problem would severely hinder emerce further develop a（二）The integrity of the content of emerce1．The meaning of integrityIntegrity is a moral category, is the second identity card of the citizens, collectively, of the daily behavior of the honest and the official exchange credit. Others doing things that is, sincere, honest, reputation, and Promises must be kept and action must be resolute, authoritative, as good as gold.2．The integrity of the content of emerceEmerce integrity of the network environment, each other, trust each other, mutual trust as a social practice [4]. The Internet is a virtual society, virtual performance as you can not understand the game, with you the true identity of the chat, it is this virtual nature provides us with another new way of life and the environment。s lives. Ebay, Amazon in the world has a very large market and the impact of global Internet panies, has developed into. Foreign emerce has a prehensive mechanism of mutual trust and credibility of the system, mature markets have a special credit intermediaries to ensure that emerce businesses and individual consumers of credit, good credit card system in the United States but also for the launching of the emerce has created a good credit protection .（三）The main work In this paper, the manifestation of the emerce integrity to sort out the factors affecting the integrity of emerce more indepth system analysis, a number of countermeasures to solve the problem of emerce integrity. 二、Current situation and problems of emerce integrity（一）Status and characteristics of emerce development Online shopping [1]This new way to shop for more and more people are loved by a large number of emerce sites (such as Amazon, excellence, Dangdang, eBay and Alibaba39。 20安全技術(shù)瓶頸未突破 20部分企業(yè)條件不完備導(dǎo)致誠信無法保證 20（三） 我國電子商務(wù)影響因素的系統(tǒng)分析 21消費(fèi)者方面 21企業(yè)方面 23環(huán)境方面 24各影響因素之間的相互影響及相互制約關(guān)系 25四、電子商務(wù)誠信體系的構(gòu)建方案 27（一）企業(yè)要提高誠信意識，主動樹立誠信形象 27（二）政府要營造社會誠信大環(huán)境 28法律法規(guī)的制定和完善 28政府執(zhí)行法律法規(guī)方面 29政府誠信監(jiān)管方面. 30（三）消費(fèi)者方面 31（四）安全技術(shù)方面 31結(jié) 論 33Conclusion 34參考文獻(xiàn) 35附錄A 演示文稿 36致 謝 37課程結(jié)課論文審閱評分表 38課程結(jié)課論文答辯記錄評分表 39電子商務(wù)中誠信問題分析與對策一、 Outline（一） The background of this studyEmerce as a new business model of the 21st century, it has broad prospects for development around the world are actively developing emerce. As an innovative economic operation, its impact is felt far beyond the mercial field. Emerce as an important business activities in China39。關(guān)鍵詞：電子商務(wù)；誠信；誠信缺失；誠信體系 III 遼東學(xué)院結(jié)課論文（設(shè)計）題目Research and Strategies of the credibility of emerceAbstractWith the rapid development of electronic merce in China, more and more people involved in electronic merce, at present, electronic merce is an important business forms of production and life, give people a great convenience, at the same time emerce problem is being more and more serious, such as price, delivery in time and not fraudulent payment is not in place or not in time, modity aftersales service without guarantee the security of the information is not guaranteed incidents such as these problems, in the light of these problems, the causes of proposed through the government, enterprises and individuals from three aspects constructing China39。、圖表要求：1）文字通順，語言流暢，書寫字跡工整，打印字體及大小符合要求，無錯別字，不準(zhǔn)請他人代寫2）工程設(shè)計類題目的圖紙，要求部分用尺規(guī)繪制，部分用計算機(jī)繪制，所有圖紙應(yīng)符合國家技術(shù)標(biāo)準(zhǔn)規(guī)范。 作者簽名： 指導(dǎo)教師簽名： 日期： 日期： 注 意 事 項（論文）的內(nèi)容包括：1）封面（按教務(wù)處制定的標(biāo)準(zhǔn)封面格式制作）2）原創(chuàng)性聲明3）中文摘要（300字左右）、關(guān)鍵詞4）外文摘要、關(guān)鍵詞 5）目次頁（附件不統(tǒng)一編入）6）論文主體部分：引言（或緒論）、正文、結(jié)論7）參考文獻(xiàn)