格蘭仕vs沃爾瑪ppt課件-文庫吧資料
2025-05-07 01:27本頁面
【正文】 siness projects involving a set of administrative actions and decisions, in 1880 and 2022 of more than 30 150 industries on the basis of strategic actions that Value Innovation (價(jià)值創(chuàng)新 ) is the cornerstone of Blue Ocean Strategy. 四步開創(chuàng)藍(lán)海 ? Step1: to create an outstanding buyer utility創(chuàng)造杰出的買方效用 ? Step2: the development strategy for the buyer to bear the price制定能為買方承受的戰(zhàn)略價(jià)格 ? Step3: the planning cost targets規(guī)劃成本目標(biāo) ? Step4:to remove barriers to acceptance掃除接受障礙 L o g o Company Logo Provide unique value, given pelling reasons not to buy Excellent logistics and distribution logistics (inventory replenishment) capacity Core Competence Ability to attract the business customer loyalty This is precisely the Galanz lack. Select a niche market, clearly some people only service. ? In business strategy, WalMart39。s three pillar industries —— microwave ovens, air conditioners and small appliances all have many alternatives to customers. In the other word, there are many similar products for customers to choice. So the threat of substitutes is big. LOGO Competitive Rivarly within an indusry 1 Low barriers to entry in the industry. 2 The market is mature and the growth of product demand is slow. 3 Competitors offer almost identical products or services. So the petition is fierce. ? The bargaining power of suppliers is small. ? The bargaining power of customers is big! ? There is no technical barriers or resource barriers in this industry. ? The threat of substitutes is big. ? The petition is fierce. Because So Glanze take costfirst strategy is inevitable. the ability to stop potential bargain opponent to enter. the ability to offer big buyers lower prices. better inhibition of big seller39。s Five Forces Model LOGO Bargaining Power of Suppliers Nowerdays, Glanze cooperate with more than 200 transnational panies fully. In the other word,He is the big customer for these panies. it is not so important for him to lose one or two suppliers that he has the ability to inhibite the big seller39。
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