從功能對等看英語廣告的翻譯畢業(yè)論文-文庫吧資料
2025-04-09 23:23本頁面
【正文】 t is not only understandable for everyone, but also has an elegant style. It can easily encourage people to buy the goods. Therefore, a good translation of an advertisement is also important to promote the sales of the goods in the country of the target language. Most translators may be familiar with the theory of functional equivalence which is systematically illustrated by Eugene A. Nida. It is stated primarily in terms of a parison of the way in which the original receptors understood and appreciated the text and the way in which receptors of the translated text understand and appreciate the translated That is to say, the adequacy of translations is judged on the basis of the correspondence in lexicon and grammar between the source and target languages.Functional equivalence is a powerful weapon for information exchange. The translation work which follows the principles of functional equivalence is much easier to understand.正文首頁不顯示頁碼小四， ，兩端對齊However, functional equivalence is very abstract to most people. In order to make it clear, this paper chooses advertisement translation to analyze its every aspect. Due to the differences between English and Chinese, the advertisement translation from English to Chinese should be undertaken in different translation techniques with the guidance of functional equivalence.I. A Brief Review of Functional Equivalence每章單獨起頁，四號，加粗，居中（空一行）The similarity of the thoughts of human beings determines that the similarities are more than the differences between English and Chinese. The equivalence of languages makes it possible to convert the source language into the target language. However, the convert is not just a process to translate the words from one language to another language. Translation should be a task to recur the information of the original work in a most natural way. That is to say, translation should rebuild the surficial forms of the original information, convert the views of expression and replace the meaning of the original work with the meaning of the translated work. Therefore, equivalence is the most important basis for translation. The translated work can be of higher quality if it achieves more equivalence with the original work. Functional equivalence is originally termed as dynamic equivalence, which is to be defined by the degree where the receptor of the source language message shoul
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