【正文】 19 Eugene A. Nida, Translation: Applications and Research (New York: Gardner Press, 1976), 48.尾注行文采用首行縮進的方式，每一注釋首行縮進5字符。16靳涵身, 第228頁。廖七一 “龐德與胡適詩歌翻譯的文化思考，”《外國語》2003（6），第54－59頁。4 Eugene A. Nida, 117.英文注釋與上一注釋同書不同頁5 Ibid., 118.……11 Eugene A. Nida, Toward a Science of Translating (Leiden: . Brill, 1964), 166.12 Larry A. Samovar, Richard E. Porter and Lisa A. Stefani. Communication between Cultures (Beijing: Foreign Language Teaching and Research Press, 2000), 60.中文注釋與上一注釋同書不同頁13轉(zhuǎn)引自靳涵身編著,《詩型廣告翻譯研究》，成都：四川大學出版社，2004年, 第228頁。 中國對外翻譯出版公司 《詩詞翻譯的藝術(shù)》，北京：中國對外翻譯出版公司，1987。從功能對等看英語廣告的翻譯畢業(yè)論文Contents（空一行）中文摘要……………………………………………………………...………………………..iAbstract…………………………………………………………………………………….…...iiAcknowledgements……………………..……………………………………………………...iiiIntroduction………………………………………………………………….…………….……1頁碼對齊英文狀態(tài)下的句點第一級編號I. A Brief Review of Functional Equivalence…………………………………………….…….2A. Definition of Functional Equivalence …………………………………………….…...3B. Different Functions………...…………………………………………………………..4第二級編號C. Aims and Targets……………………..………………………………………… ..…..5II. A Brief Review of Advertisement Translation from English to Chinese………………........6A. Targets and Principles of Advertisement Translation…..……….……………………..7B. Requirements for Advertisement Translation……..……………………………….…..9C. Cultural Elements in Advertisement Translation………………………………….….11III. Advertisement Translation from English to Chinese in Light of Functional標題內(nèi)容不能超出頁碼長度Equivalence…………………………………………………………………………….…13A. The Differences Between Two Languages………………….……………………..….15B. Functional Equivalence in English Advertisement Translation….……………….…..17Conclusion……………………………………………….………..……………………….….19Notes…………………………………………………………………………………….........20Bibliography……………………………………………………………………………….….22四號，加粗，居中On Advertisement Translation from English to Chinese in Light of Functional Equivalence（空一行）四號，加粗，居中Introduction（空一行）注釋用上標，文末用尾注形式標注各段首行空5字符，有特殊格式要求的語種（如德語）除外In our daily life, we always see or hear many advertisements on the radio, billboards, magazines, newspaper and so on. The translation of advertisement plays an important role in the cultural exchanges of different countries. After entering WTO, China has been faced with fiercer petition, so the advertisement has bee more and more important for it is always used