【商業(yè)規(guī)劃】美味珍商業(yè)計(jì)劃書-文庫吧資料
2025-02-27 15:33本頁面
【正文】 rt time of standard operating, lack of operating measures and professionals, behindhand producing technology, feeble management and training system. Confidential 20 Competition Analysis (Cont) Advantage of the pany ? Advanced Business Concept and Technology 12 years experience of Chinese Food Industrialization Platform Design and Technology Development ? Experienced Restaurant Management 7 Years Model Shop and Franchise Shop Management Experience ISO9001:2022 Certificate (No.: 1100/202213881) by reason of Quality Management System in Food and Beverage Service Area ? Known Brand Name Royal (美味珍 ), Royal ManHan Banquet (皇家滿漢全席 ), Royal Soup (佛跳墻 ) ? Registered/filed Patent 中式即食快餐及其制備方法（ ZL ） 食品包裝盒（ ） 巧克力包層凍干水果的制備方法（ ） 食品包裝盒（ ） 多味凍干保鮮水果 /蔬菜巧克力的制備方法（ ） 食品包裝盒（ ） 多味凍干保鮮水果及其制備方法（ ） 包裝箱（ ） 多味凍干保鮮蔬菜及其制備方法（ ） 多味凍干保鮮水果 /蔬菜結(jié)構(gòu)（ ） Confidential 21 The Management ? Mr. Lim Kai Tiong: The founder of the pany, a Singaporean, has lived in China for more than 12 years, engaged in Ramp。 2. Instant food: instant food bees popular food because of the fast working and living rhythm and frequent travel. 3. Health food: currently instant food is mainly canned food, these food must be frozen up and stored under low temperature, and also these food are appended plentiful antiseptic, this method may bring some problems such as losing of nutrition, storing and food sanitation, etc.. Along with the growth of proceeded number for frozen food and easily interfusion by pathogen because of plicated distribution system, people are seeking some green and health food which can be stored for long term under normal temperature without being frozen, this kind of food should be instant and no pollution, no additive, minimum losing of nutrition. Confidential 17 BIOTECHNOLOGY (Cont) ? 3G food meets the demand, it is green, instant and healthy, accords with the above three kinds of trends. ? The technology of 3G food is to freeze fast raw materials (such as vegetable, meat) which is precured, and then make water in the raw materials to bee gasification from solid ice, and dehydrate and dry the raw materials, it is called “freezedry”. Freezedry technology can process any foodstuff. The foodstuff made by freezedry technology not only can keep its color, scent, flavour and shape, but also can preferably keep its vitamin and protein. ? When freezedry foodstuff is added some water, it can revert into fresh food in few minites. Freezedry foodstuff can be stored, transited and sold under normal temperature without deepfreeze, it is not degenerative within 35 years. Confidential 18 Markets Analysis ? Chinese food industry has made large progress recent years, but it is still behindhand pared with foreign food industry. The main problem is small size and low proportion, the gross production value of food industry is only 30% of agricultural production value. In the resident food consume, the proportion of industry food is 25%. In developed countries, the proportion of industry food is about 70%, some even 90%, the gross production value of food industry is 150% of agricultural production value. ? 3G food is according with the development trend of world food industry such as “green, instant and healthy” because of its special process. It is salable in foreign countries. The price of Freezedry food is 510 times higher than the price of dry and dehydration food in international market. Freezedry food is a large amount of food in international trade. ? Currently the demand of 3G food raw materials is growing in international market. In the primary of 1970’s, the output of 3G food was near upon 202200 tons every year in the world, and it had been 10000000 tons in 19990’s. For example, the consumption of 3G food is more than 5 million tons in per year, it is more than million tons in Japan as well as more than million tons in France. ? In China, the raw materials industry of 3G food is just beginning, the output is very low, but the demand from foreign markets is a large amount. The first reason is that demand exceeds supply for 3G food raw materials in foreign markets, the second reason is that the cost of 3G food raw materials is very low in China. For example, Japan imports about 100 billions Yen 3G food raw materials from China per year. And the demands from Japan, Europe and markets for freezedry garlic powder is about 6000 tons per year. In addition, the demand f
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