【正文】 。s impossible for them to reluctant to pay money to buy car. Easy to be remembered The brand name should be short and catchy. Throughout the current names in the market of automobile, the foreign names often have double syllable, three syllables. The brief names with two words read smoothly. The translated name is not more than four words. According to the Chinese habit of naming, the name of two words and three words are easier to be accepted. Four words read with rhyme, and can also be easy to remember. It is difficult for most people to have a good handle of a brand with more than four words. Such as Rolls Royce has been transliterated into 羅爾斯 ?羅依斯 . It contradicts to the Chinese naming conventions, so it was gradually replaced by 勞斯萊斯 . Paying attention to cultural differences With the increasing cultural munication in the recent years, people pay more and more attention to the influence of cultural differences in munication. In the sales of goods, if ignoring the cultural differences, you will often have devastating consequences for product marketing. The GM has exported one kind of car, called a Nova to Mexico, but no one was interested in it. After the survey, they found that although the Nova is the meaning of new star in Latin, its root va meams “go” in Spanish. In this way, No. Va has the meaning of not go in the local culture. No one will buy a car out of service. Later, Company renamed it as Caribe (卡利比 ), sales situation was reversed when China39。 be lively and interesting, be easy to remember and paying attention to cultural differences. These principles should be considered when translating car names. Reflecting car modity information Brand name is the reflection of modity quality, material， usage and so on. Product name should provide a certain amount of information, to make consumers has a general understanding for the goods after seeing the brand. Foreign brands are named after the person names, place names, lacking this function to reflect car modity information. However, we can take advantage of the Chinese characteristics in the process of translation, selecting suitable words. Such as Benchi(奔馳 ), the name Ma Zida(馬自達(dá) ) makes people easily connect the car with good performance and means of transportation. Lively， interesting and trigger imagine Car brands named after plants, animals and mythical figure will reminiscent of good things and stimulate consumer desire to buy it. Chinese has such a certain advantages. Many car names in fact have no deep meaning in the original language. But they are endowed with wonderful meaning because of Chinese name. Such as Sweden39。s own language and culture habits. The increasing car sales figures in China market have pletely changed the position of global sales. Foreign auto giants are targeted to China market. Transnational automobile giants are aware of that a good name not only shows the characteristics of the car itself, but also corresponds to the local culture. The name with Chinese flavor, of course, will be more popular. Many panies also adapt to the tide that localize foreign car name, which can suit the multitude of Chinese consumers, and make fat profits. Thus, the importance of respecting the Chinese culture can39。s Toyota, Lexus itself is meaningless. The pany spent $35000, an American named pany, named as Lexus. 廣東海洋大學(xué) 2022 屆 本科生畢業(yè)論文 － 4 － English pronunciation of the word Lexus closes to Luxury reminding people of the vehicle39。s Emperor, Baron, Cadillac39。s Triumph (Triumph) car symbols triumphant return, etc. Being named after title, position and other identity This way of naming can show the position of car brand, such as Nissan39。s A series, R series, Q series and so on. BMW X series, focusing on middletohighend car, are loved by consumers. Being named after the characters in the myths and legends A Mythical character usually has extraordinary power, giving a person a good dream, so car brands named after a mythical character is a mon way. Japan39。s bumblebee (Camaro), quickly catch on attention around the world. Jaguar (捷豹 ) reminds people of agile, speed special leopard。s largest producers of Aeroengine. The pany is cooperated by Charles Stewart Rolls and Henry Royce, created in 1904. And Abraham Lincoln names a Buick, Buick brand, etc. This kind of car brand has a long history and a profound cultural background, at the same time broadening the market and boosting sales. Alfa Romeo and Mercedes Benz were named after the founder. Aston Martin is the name of the creator and places together. 廣東海洋大學(xué) 2022 屆 本科生畢業(yè)論文 － 3 － Being named after animals Some animals can leave a good imagination. So car brands named after the animal are very mon. Nissan39。 And other integrate of Chinese elements with deep cultural connotation. In this paper, based on the collected automobile brand names, we summarize seven methods to name automobile brand. Being named after people European and American automobile brands have a long history. What39。s living standards, private cars have bee affordable goods for general public. The sales of foreign cars in the domestic market and the domestic auto in foreign market are expanding. As the saying goes, The tailor makes the man. In fact, the brand as the clothes of product, while the translation is the second clothes. The good or bad of the clothes is directly related to the sale of the products in foreign markets. Aesthetics translation theory played an important role in translating car brand names. Under the guidance of this theory, this paper analyzes the origins, characteristics, and the names of the cars through a detailed analysis. Three strategies, respectively, beauty in sound, form and sense are used as guidance of this paper. 2 Traditional Culture of Vehicle Brand Name To do car b