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[5 ]Qiang Zhongshu and Lin Yu39。 wrote by Nida . 呼和浩特：內(nèi)蒙古大學(xué)出版社 , 1998： 107. [2]cultural context and language translation。 and only focus the translator’s creativity in the superficial level, this is far away from our high standard trademark translation. Facing on the more and more violent international petition, it is necessary and essential to do systemic and deep research in trademark translation to find the principles and rules in both theory and practice. And based on the reciprocity to increase translator39。 desire to buy, so the trademark is accepted, the goods are more likely to be accepted. 4. Conclusion: The research of trademark translation is hence to be strengthened along with the development of internationalizing products. From theory to practice, from the principle to method, conducting the research in trademark translation has important academic value and remarkable economic value. In such a long time our translation teaching and practice more emphasize on accurate meaning and grammar standard。t grasp the demand of the receivers, it is hard for themto accept the translation and then accept the brand. 3) Translation strategies in the guidance of acceptance theory First of all, we need consider from different views. That is what we said AIDMA: attention、 interest、 desire、 memory、 action. Second, we need insist on Dynamic Equivalence to find the essence. Last, try to merge the receivers39。 Shoulders was translated as “海倫仙度絲 ”firstly, but 9 later was translated as “海飛絲 ” which exactly described the beauty of the hair. And Crest was translated as “佳潔士 ”, the increased two words perfectly advertised for the brand. Since this our Chinese brand need to learn and practice in our trademark translation. Such as 海信 was translated as “HISENSE” from high sense(高度靈敏 ) is a good example. Translator’s thought of creativity in view of acceptance theory we always take the writer, the original scripts and the translators as the center while ignore the acceptors in translations. It is said that translation is an information transferring proceed. And within the process we are always trying to find a balance between the creation and the equivalent. Only based on the original scripts adding the creation can make the translation good. That is also suitable in trademark translation: only transferring the information to customers and accepted by them is a success. 1). The inspiration for translation research based on Acceptance theory First, pay some attention from the research of the original work and the translated script to the acceptors. Nida once advances FOCUS IN TRANSLATION, which asked the translators to think more about the acceptors. Secondly, the acceptance theories not only enhance the translator39。 3) Similar pronunciation with different meaning. Mainly used when the words are matched with pronunciation and meaning. For example, our sports brand “匹克 ” was transferred as Peak, which had the similar pronunciation in both Chinese and English。s essence and information transfer. But if the trademark we translated with Pinyin is a very famous place or building such as Changcheng, we can keep it. . Translator’s thought of creativity in view of method. Ever since the beginning, the methods used in trademark translation have been focused on. Generally we use the following: 1) Imaginary method. Considering the meaning and character of the goods and the public psychology, using enough imagine in translating process can lead to much effect. Like Rejoice which means “欣喜 ” are very ordinary, but when it entered china market, the Pamp。s translation: the Semantic nuances, the emotional meaning of the words, and the overall meaning. Without any detail it can omit important information or result in ambiguity. And all the details are based on the full attention and understanding of the cultural differences between the target language and the original language. Any omission or misunderstanding may affect the marketing and the image o the enterprises. The cultural differences are usually caused by the below reasons: different cultural value。 to embody a trademark39。 some of them only simply translate with Pinyin. They don39。 aesthetic appreciation in its translation. For example, the 6 showering soap蜜蜂 was once translated as Bees, which looks rather equal, but it was not popular in English customers since there were many invisible furs, which can give customers some unfortable feeling. So the translation is a failure since it ignores the public psychology. Besides, many western people are frank, so we are try to use less implicitly or contrasting words and expressions in tra