【正文】 purpose of stimulating consumption. So it requires businesses to name the product, they usually choose to transfer characteristics of food information and to give a person with aesthetic feeling. The interview from the following several aspects: Aesthetic Function Trademark as a banner, to guide the product or the service of supplier and producer, motivate them constantly to pursuit of creating. The aesthetic function of food trademark is mainly reflected in the following characteristics: one is the simple beauty, an easily readable food trademark will give consumers a deep impression in a short period of time. The next is the beauty of artistic conception. Food trademark is often as a symbol of products or corporate image, create a kind of beauty of artistic conception, and then will produce a better association, and infection their desire to buy the product. Both highbrow, and popular literature or art, whether implicit or gentle, straightforward bold and unconstrained, trademark brought the unique feelings, adds an otherworldly artistic taste. 8 Like‘vermouth’ the famous wine, the Chinese name is味美思 ,which from the Italian Vermouth of transliteration. It is not because of the special aromatic plant but it’s taste, not only taste people and missing unceasingly by them, it is wonderful. At the same time, it’s also a kind of pre dinner cocktail. It retains a similar to the original pronunciation on the articulation, and also has a strong mercial scent in the meaning of the word, sound beauty and meaning beauty. A brief note gives people a variety of association and tips, and can leave deep impression to the potential consumers, to achieve the different approaches but equally satisfactory results. Social Function Trademark offers a convenient way to purchase the food, consumers can be identified and meet their own consumption demand. An influential trademark can promote an enterprise or a country39。s daily life. When consumers in the decisionmaking circumstances, it related the past certain products knowledge and experience with the present purchase problems, so as to make a judgment and decision quickly. On the contrary, when lacking of memory or far away from the involvement of memory, consumers will not be able to accumulate and 6 formative experiences. And it will not form a concept from the basis of judgment and reasoning, which cannot adapt to the plicated and changeable environment, even it is also difficult to achieve the most simple of the consumers’ behavior.[14]P(98) Most of food trademarks have two or three syllables. In the 6066 of food trademarks, there are only 47 single syllable, People are used to give a single syllable with a food category name, or brand words, such as Lang, Arrow.[12]P(460 Although monosyllabic are easy to remember, it conveys a little information. In the rhythm, the double syllable words will make people appreciate with a kind of harmonious beauty. For example, Nu39。s municative intention. 2. Food Trademarks The Definition There is example for the Trademark about Law of the People39。s more, negotiability means making choices and not just a mechanical procedure, a highly flexible. In other words, not limited to ply with the rules of grammar or functional form of language users, but they can choose according to the municative context. Both the variability and negotiability allowed us to expand the scale and the freedom of choice. Freedom, however, is not equal to is random or irregular. After holding the two features of variability and negotiability, a language probably obtains the third characteristic of adaptability. Adaptability is the property of language which enables human beings to make negotiable linguistic choices from a variable range of possibilities in such a way as to approach points of satisfaction for municative needs. [4]In a word, users of language and the interpreters are appearing in a psychological context relates to the physical world and the social world, it is cleared that the needs for munication or purposes of the utterance are clear because most of them will occur in a specific context. The three features of the language is the basic element use of language and they are closely related to each other. Variability and negotiability makes it possible to make a 4 choice in language use, and the adaptability provides further choose feasible scale so as to achieve a smooth munication in appropriate way. Four Angles The use of language from the following four aspects to describe and explain the degree of awareness of language structure: contextual correlates of adaptability, structural objects of adaptability, dynamics of adaptability and salience of the adaptation processes, [16]P(14) which is the critical theoretical framework at the present study of food trademark translation. Firstly, Contextual correlates of adaptability potentially include all the ingredients of municative context with which linguistic choice have to be interadaptable.[13]P(61) contextual correlates of adaptability include the mental word, social word and physical word. And context is changing all the time. But they are interrelated and interplay as the municator inhabits all of these contexts. It is safe to say that the success of food trademarks translation, to a large extent, is due to the successful to adapt to a variety of human life’s background. Next, linguistic research also perates into the analyses of structural aspects. It including the follow of the language structure and anization structure of any one anization level process of the principle. Thus, the structural aspects cannot be neglected during the process of linguistic research. The third task goes to the dynamics of adaptability, associated with the feature of negotiability. Dynamic of adaptability r