【正文】 special form of language, it also plays a unique role in munication. When we naming for food, it is necessary to pay attention to the clear expressions for naming food. Accurate requirements in the choice of words, it must be cared about not to overuse the exaggerate word, also not to misuse the exchangeable word. Some food trademark deliberately exaggerates the food efficiency, produce a false impression to the consumer. This is not responsible for the food to the enterprise, but also produce a misleading to the consumers. The Sense of Beauty Good trademark just as a piece of art to make people an appreciation and play, it can give the enjoyment of beauty. Food trademark also has pursuit to the best pronunciation and it brings the aesthetic feeling of music. When selection the syllable of food trademark, it may be multiple selection of duality intonation or three syllable words and phrases. And then food trademark is to attract consumer’s attention, it will be more in the novelties. Application novel and unique language, produced blockbuster effect, so that consumers have a strongest interests in food. So the trademarks must conform to the consumer’s psychological and characteristics. If food trademark can be closed to the people’s life, it is no doubt that can make the consumer to purchase. This trademark showed the warmth card, contagious, closer to the consumers and close the distance between them, make consumer to trust and have a sense of security. The Function Food trademark as a trademark carrier, whether on popular or not, plays a crucial role to the survival and the development of the food enterprises. Food trademark of this special form of language, that can attract consumers attention and to achieve the purpose of stimulating consumption. So it requires businesses to name the product, they usually choose to transfer characteristics of food information and to give a person with aesthetic feeling. The interview from the following several aspects: Aesthetic Function Trademark as a banner, to guide the product or the service of supplier and producer, motivate them constantly to pursuit of creating. The aesthetic function of food trademark is mainly reflected in the following characteristics: one is the simple beauty, an easily readable food trademark will give consumers a deep impression in a short period of time. The next is the beauty of artistic conception. Food trademark is often as a symbol of products or corporate image, create a kind of beauty of artistic conception, and then will produce a better association, and infection their desire to buy the product. Both highbrow, and popular literature or art, whether implicit or gentle, straightforward bold and unconstrained, trademark brought the unique feelings, adds an otherworldly artistic taste. 8 Like‘vermouth’ the famous wine, the Chinese name is味美思 ,which from the Italian Vermouth of transliteration. It is not because of the special aromatic plant but it’s taste, not only taste people and missing unceasingly by them, it is wonderful. At the same time, it’s also a kind of pre dinner cocktail. It retains a similar to the original pronunciation on the articulation, and also has a strong mercial scent in the meaning of the word, sound beauty and meaning beauty. A brief note gives people a variety of association and tips, and can leave deep impression to the potential consumers, to achieve the different approaches but equally satisfactory results. Social Function Trademark offers a convenient way to purchase the food, consumers can be identified and meet their own consumption demand. An influential trademark can promote an enterprise or a country39。 the translation II 順應(yīng)論視角下食品商標名稱的翻譯 吳丹 邵陽學(xué)院外語系 2022 級 指導(dǎo)老師：麻建學(xué) 摘要 隨著商品 經(jīng)濟 的高度發(fā)展和 國際 貿(mào)易的頻繁往來， 食品 商標命名與翻譯也變得越來越重要和富有影響力。 trademark impression and recognition, which depends on the skill and artistry in trademark translation. Trademark translation aims to attract consumers to the attention of the products, creates trademark effect, makes the consumers have the desire and to cause the consumer39。 brand value of $55000000000. Food trademark, passing a healthy and positive thoughts, not only can edify sentiment, moral culture thought, but also can beautify people39。 此論文嘗試 使用 順應(yīng)論 指導(dǎo) 食品商標的翻譯 。論文 首先介紹了順 應(yīng)論的 三個特點和四個角 度 ； 然后 分析 了食品商標 的 定義、特點、命名原則以及功能； 接著 ，探討了食品商標 在 翻譯中存在的問題 ； 最后， 探析 了 如何將 順 應(yīng)論應(yīng)用到食品翻譯中去 。s living environment, and the promotion of spiritual civilization construction. Advertising Sales Promotion Function The trademark can be used as the endorsement of the image of enterprise and the quality of products, when consumers in the purchase of goods, most of us are resorted the trademark impression to purchase, form their own concept of consumption, it illustrated the advertising promotional role of trademarks. The main characteristics of modern trademark is carrying and delivering goods and related information.[9]P(56) Trademark has great mercial value, it is not only a symbol of the product or service, it is also the enterprise culture, but can bring economic profits and social benefits. Like Wahaha, China’s famous trademark, it got its name from a Xinjiang folk song, make a person feel the innocence of naive, it made people feel warm and sounds like feeling at home. Trademark is to establish a corporate image, are of great significance and value creation of corporate brand. Good trademark is to attract the consumer’s attention, and then produce the consumer behavior, and further to obtained the economic benefits for the enterprise. 3. The Existing Problems in Translation of Food Trademarks Good food trademark is not only the effective transmission of information, but also bring beauty to the consume