【正文】 eflects the operation principles and munication strategies in the negotiation process, reflects the actual operation mode selection process. The principle of munication, expressions and strategies. Grammatical choices are concerned about some cross linguistic and extra linguistic elements。s purchase action. Therefore, the translation of trademark plays a significant role in the development of enterprises. Food trademarks are one type of many trademarks, and they e in a variety of forms. Most of Chinese should have paid attention to the sound, format and the meaning of beauties in the context, that lead to the foreign food trademarks have successfully entered into the market of China and obtained the significant position in some field, and they must have a reference on these aspects of original trademark translation.[3]P(25) Some scholars have investigated the translation of trademarks or food trademarks from different perspectives, such as functional equivalence theory, skopes theory, intertextuality theory, memetics, cultural differences and achieved very good results,enriched the trademark translation’s method. In order to try something new in the theoretical system of the translation of food trademarks, this paper attempted to study the translation of food trademarks from the perspective of adaption theory. When exploring the trademark translation, the translator should know how to adapt to the target language characteristics, product characteristics, and their unique physical world and the psychological demand. With detailed analysis, this paper would be acplished better by the translation of food trademarks from adaptation 2 theory. In a word, I will introduce something about the adaptation theory and food trademarks. What’s more, we will discuss the existing problems translation of food trademarks and learn how to translate food trademarks from adaption. 1. Adaptation Theory The Definition With the development of translation theory research, pragmatics has been applied more and more. The secretarygeneral of International Pragmatics Association Jef Verschueren mentioned the influential theory of adaptation in his book Understanding Pragmatics, to understand and interpret the pragmatics from a new perspective. He considered that the use of language is a process of language selection in different situations, whether the language users take the internal reasons or external reasons in the language, with or without consciousness. Language users are able to make various adequate choices in the process of using language, because language has three characteristics: variability, negotiability and adaptability. [4]P(32) Among them, the theory of adaptation is the core of the pragmatics theory of Verschueren. From the adaptation of language use, as the speaker and addressee constantly making choices. And his adaptation theory covers many areas, such as social、 cultural、 cognitive and so on. According to Versehueren, the use of language in the final analysis is a continuous process of language choice, regardless of this choice is conscious or unconscious, too, whether for reasons of language internal and external [5]P(25). That is the process of using language is the process of selecting language, and the process of selecting language is the process of adapting language. Adaptation theory emphasized the process of language munication is constantly the language selection process, every aspect of these choices can occur in the language of the anization, including phoics and morphology and syntax and semantics. To put it more explicitly, chooses are made in a certain sense of linguistic structure, both in producing and in rendering utterances. The choice making not only leaned on the linguistic forms but also on the strategies for attaining the munication purpose. What’s more, the selection of language and the adaptation of language are inseparable, the choice of language is the means, and the language adaptation is the purpose and results, they are the relationship of dialectical unity. Linguistic adaptability refers to the language enables its users from the alternative projects, flexible, and ultimately achieving ideal municative purpose. Therefore, in order to ensure the target text and make the audience language municative activities carried out smoothly, while ensuring the consistency of the translation and the original trademarks 3 effectiveness, trademark translation should adapt to the psychological motivation, the material world and the cultural element. Adaptation Theory should be focused on the three main features and four angles of investigation which are the theoretical framework of the thesis. Three Features In line accordance with Jef Verschueren39。 關(guān) 鍵 詞 ： 順 應(yīng) 論 ； 食 品 商 標(biāo) ； 問 題 ； 翻譯 Contents Abstract ............................................................................................................. I 中文 摘要 .......................................................................................................... II Introduction ..................................................................................................... 1 1. Adaptation Theory ...................................................................................... 2 The Definition ........................................................................................... 2 Three Features ............................................................................................. 3 Four Angles.. ............................................................................................... 4 2. Food Trademarks ........................................................................................ 5 The Definition ......................................................................................