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Collaborate amp。 Fulfillment Product Design Outsourcing Materials amp。 1999 Andersen Consulting 2 The SCM pitfalls we have learned to date. ? Benefits from sharing sales forecasts and inventory levels are achievable but fall short of the promise ? The barriers to collaboration and integration are anizational and behavioral not technological or economic the Fear of Change ? Lack of trust and integration of pany practices are key obstacles 169。Business Integration Model 169。 1999 Andersen Consulting 1 Linking the globe with realtime applications that maximize customer desires with reduced cost structures through optimized software with operations executed by both internal people and external alliance partners. Gregory