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Business Integration Model 169。 1999 Andersen Consulting 1 Linking the globe with realtime applications that maximize customer desires with reduced cost structures through optimized software with operations executed by both internal people and external alliance partners. Gregory J. Owens Former Global Managing Partner Supply Chain Practice March 4, 1999 A Holistic Perspective: Supply Chain Management 169。 1999 Andersen Consulting 2 The SCM pitfalls we have learned to date. ? Benefits from sharing sales forecasts and inventory levels are achievable but fall short of the promise ? The barriers to collaboration and integration are anizational and behavioral not technological or economic the Fear of Change ? Lack of trust and i