中國(guó)文化走出去的三個(gè)策略外文翻譯-文庫(kù)吧資料
2025-05-22 17:47本頁(yè)面
【正文】 opportunities. 1． Branding strategy The adverse of exportation of cultural products reflects not only the number of products, but also the number of highend branded products. Developed countries are perating China by using branded products. China’s culture trade should also focus on using branded products in the marketplace. Recognizable Chinese brands must be developed to widen the influence of Chinese culture. Although globalization is speeding up, each country’s culture remains unique, so it’s normal to have cultural barrier when doing cultural trade. So for a branding strategy it’s important to balance localization and internationalization for themes, content and creativity, product form and so on. This is to keep the right tone between individualism and international standard and to produce products with both Chinese characteristics and international styles. We would like to share our concept of “Chinese elements, international production。內(nèi)蒙古工業(yè)大學(xué)本科畢業(yè)設(shè)計(jì)外文文獻(xiàn)翻譯 1 （ 二〇一二 年 六 月 本科畢業(yè)設(shè)計(jì)外文文獻(xiàn)翻譯 學(xué)校代碼： 10128 學(xué) 號(hào)： 202020205004 題 目： 網(wǎng) 上 車(chē) 票 查 詢(xún) 預(yù) 訂 系 統(tǒng) 的 設(shè) 計(jì) 與 實(shí) 現(xiàn) 學(xué) 生 姓 名 ： 朱 見(jiàn) 濤 學(xué) 院 ： 信 息 工 程 學(xué) 院 系 別： 計(jì) 算 機(jī) 系 專(zhuān) 業(yè)： 軟 件 工 程 班 級(jí)： 軟 件 08 1 指 導(dǎo) 教 師 ： 趙 永 紅 講師 內(nèi)蒙古工業(yè)大學(xué)本科畢業(yè)設(shè)計(jì)外文文獻(xiàn)翻譯 1 本科畢業(yè)論文外文翻譯 外文題目： Strategies for Chinese Culture Outgoing 出 處： [J]。 International trade issues 。 Chinese stories, international expression”, which was formed after we 內(nèi)蒙古工業(yè)大學(xué)本科畢業(yè)設(shè)計(jì)外文文獻(xiàn)翻譯 2 successfully produced the famous production “ERAIntersection of Time”. I firmly believe by holding this concept it’s helpful to produce more universal value and internationally popular cultural products. Branding extends and enriches product values. For Chinese culture, we must produce a certain amount of branded products that are designed to gain international popularity. This is a prehensive project, which needs a good understanding and confidence in Chinese culture. It also requires a humble heart to learn and integrate international cultures. The project is also in close relationship with China’s overall economic and social development, and the country’s reform and opening up. It’s the responsibility of panies to continuously introduce petitiv
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