20xx多樂士品牌管理手冊最新版本-文庫吧資料
2024-08-28 00:05本頁面
【正文】 ur paint in labs when it needs to survive the test of the real world. We make sure our paint is not only of the highest quality but can live up to the expectations of real consumer needs. Tested For Real Life Approach We want to create helpful solutions that make it easier for people’s surroundings to look and feel better. We put ourselves in the shoes of our consumers when developing innovative programs, products and services. Pain Out Of Painting Principle We care about our environment. So, consideration for and protection of the environment are always at the heart of our developments. We endeavour to take a step towards greener everyday and in everything we do. A Step Towards Greener Philosophy How would we define our personality? Colorful and Inspiring We love people, human emotions and colorful living. We believe in the great uplifting effect paint and color can have on people’s lives And we want to tell people all about it – we want to inspire them, and get them to see what we know. Resourceful We love a challenge. We believe in creating new opportunities out of every moment and that being imaginative will take you to a better place. Genuine We are not fake, glossy or superficial. We love real people who live real lives and we love spontaneous moments of real human emotion. We believe in honesty – and in being true to what you say and do. Our Brand Idea Our Brand Idea Adding color to people’s lives 1. Market amp。cor brands that stand for homes, not just rooms and walls We used to only consider other paint manufacturers as our petition. Now we also want to take on the key players in home improvement that also see houses as homes. What we mean We are about more than just home decoration. We are passionate about home enhancement. We help enrich the relationship people have with their surroundings. What we mean We can help transform a kitchen from somewhere food is prepared into the heart of a home. We can help transform a sitting room into an oasis of tranquility and calm. What is our core insight? Feeling of home Our home and surroundings have a powerful influence on how we think, feel and live We feel good when they reflect who we are and who we want to be – and by changing them we can even bee who we want to be’ ‘Sometimes life gets dull and jaded, and we need something to stimulate a change’. Malaysia, 2020 ’New paint always provokes a reaction. If you change a color, something else around you will change’ Brazil, 2020 ‘There39。cor (wallpaper, stencils, stickers) Making furniture We are about Giving people
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