20xx多樂士品牌管理手冊(cè)最新版本(存儲(chǔ)版)
【正文】 is when people would like to make a change to the mood or the look of their surroundings, but are a bit nervous about what to do and how to go about it. They aren’t always confident and look for a friendly nudge and easy inspiration before starting as well as for more practical tips and guidance all along the way. 3. Who are our petitors? D233。 programs 6. Differentiator Colorful Inspiring Resourceful Genuine Colorful world’ munity programs Our home and surroundings have a powerful influence on how we think, feel and live。 giving people products, services and guidance to motivate and help them (BIY / DIY) color their surroundings and homes D233。 Sector 3. Competitive set 2. Target audience 4. Core insight 5. RTBs 7. Personality 8. Brand Idea 6. Differentiator 1. What market and sector are we in? We give people the products, services and guidance to motivate and help them color their homes and surroundings. We are in the changing spaces market We want people to thrive in their surroundings. We are not just selling tins of paint. We are helping people make the most of their homes and giving them all the tools they need. So, rather than just talking about the functional credentials of our paints, we want to remind people that paint can help them to see their world in a new way. We are selling tins of optimism Paint Application tools General wall d233。cor players providing home enhancement solutions that have built strong emotional connections with consumers. Competitive Set D233。 we feel good when they reflect who we ar e and who we want to be – and by changing them we can even bee who we want to be’ We provide the most stimulating solutions to ignite change and make lives more colorful What does it mean in China? Local Insight Insight Our home and surroundings have a powerful influence on how we think, feel and live。 Sector 3. Competitive set 2. Target audience 4. Core insight 5. RTBs 7. Personality 8. Brand Idea We are in the changing spaces market。t just making the world look better, but we were making it feel better? Our Surroundings Our surroundings have a powerful influence on our hearts and minds. The places we live, work and play affect the way we think, feel and interact with the world around us. All over the world, when people talk about a newly painted room, they do talk about how it looks, but mostly about how it makes them feel. So changing our surroundings can have a huge effect on our moods and minds. Changing people’s perspective Releasing the Potential Even though most people have experience
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