20xx多樂士品牌管理手冊最新版本-wenkub
2022-08-31 00:05:01 本頁面
【正文】 e can help motivate people to get started and introduce more color into their lives. Adding color to people’s lives Brand film Paint is the simplest way to inject color into streets, workplaces and lives. So let’s start adding color to people’s lives Our Brand Positioning Consumer Facing What are we going to look at now? Our brand positioning is the sum of all the parts of the brand pyramid 1. Market amp。 Sector 3. Competitive set 2. Target audience 4. Core insight 5. RTBs 7. Personality 8. Brand Idea 6. Differentiator 1. What market and sector are we in? We give people the products, services and guidance to motivate and help them color their homes and surroundings. We are in the changing spaces market We want people to thrive in their surroundings. We are not just selling tins of paint. We are helping people make the most of their homes and giving them all the tools they need. So, rather than just talking about the functional credentials of our paints, we want to remind people that paint can help them to see their world in a new way. We are selling tins of optimism Paint Application tools General wall d233。cor brands that stand for homes, not just rooms and walls We used to only consider other paint manufacturers as our petition. Now we also want to take on the key players in home improvement that also see houses as homes. What we mean We are about more than just home decoration. We are passionate about home enhancement. We help enrich the relationship people have with their surroundings. What we mean We can help transform a kitchen from somewhere food is prepared into the heart of a home. We can help transform a sitting room into an oasis of tranquility and calm. What is our core insight? Feeling of home Our home and surroundings have a powerful influence on how we think, feel and live We feel good when they reflect who we are and who we want to be – and by changing them we can even bee who we want to be’ ‘Sometimes life gets dull and jaded, and we need something to stimulate a change’. Malaysia, 2020 ’New paint always provokes a reaction. If you change a color, something else around you will change’ Brazil, 2020 ‘There39。 giving people products, services and guidance to motivate and help them (BIY / DIY) color their surroundings and homes D233。 we feel good when they reflect who we are and who we want to be – and by changing them we can even bee who we want to be Global Insight I want to make my family’s life change for the better, home is where I can begin to make it happen. Through cha
環(huán)評公示相關(guān)推薦
鄂ICP備17016276號-1