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【正文】 cor players providing home enhancement solutions that have built strong emotional connections with consumers People – especially women who love their surroundings but need a friendly nudge to make the most of them DMV, HMFMS, PPR Adding color to people’s lives ’Tested for real life’ approach ’A step towards greener’ philosophy ’Pain out of painting’ innovation programs ’Bring colors to life’ collections, tools, services amp。cor (wallpaper, stencils, stickers) This means providing more than just paint Paint Application tools Services (online color help, painting and decorating services) General wall d233。cor (wallpaper, stencils, stickers) Making furniture We are about Giving people all the help, inspiration and tools to make decisions about changing their surroundings Helping them realize that paint is an easy way to make a positive difference to their homes – by creating stencils, stickers, wallpapers, home feeling advice, paint parties... Helping make the most out of the space people have got Making decisions for people Producing furniture and home accessories Encouraging people to move home or building new houses for them We are not about 2. Who is our target segment? People, especially women, who love their surroundings but need a friendly nudge to make the most of them. Need states: Deliver My Vision Help Me Find My Style Perfect Professional Result Target Segment Home Lovers We will not define our consumers by whether or not they are considering painting or decorating. We want to talk to people who love and believe in their homes and munities. Their houses are not just financial investments and they feel an emotional tie to their neighbourhoods. The need state segmentation Obviously people approach painting and decorating with different attitudes depending on their personality. But any one person behaves differently according to the specific task at hand. A ‘need state’ is a bination of the specific task and the personality type. …is an opportunity for perfectionists to shine. These jobs aren’t really about experimentation but about a flawless finish you can stand back and admire. No visible brushstrokes, no paint droplets, just textbook precision. Perfect Professional Result... Deliver my vision... …is when people with artistic flair are excited about taking on the decorative transformation of space. For them, their surroundings are a canvas to play with, a way to express their personality and creativity. They have a clear look in their mind. Help Me Find My Style …
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