441營銷管理-當代市場調(diào)研01(ppt18)英文版-市場調(diào)研-文庫吧資料
2024-08-25 11:13本頁面
【正文】 ching the Marketing Mix: The Opportunistic Nature of Marketing Research A marketing mix: The unique blend of product/service, pricing, promotion, and distribution strategies designed to reach a specific target market. The Nature of Marketing The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter The External Marketing Environment Altering the marketing mix because of changes. Deciding Whether to Conduct Market Research Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making To define marketing research. Marketing Research Defined The planning, collection, and analysis of data relevant to market decision making and munication of the results of this analysis to management. The Importance of Marketing Research to Management ? descriptive function ? diagnostic function ? predictive function The Nature of Marketing The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter Deciding Whether to Conduct Market Research Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making To understand the importance of marketing research. The Paramount Importance of Keeping Existing Customers Managers Must Understand the EverChanging Marketplace The Nature of Marketing The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter The Unrelenting drive for Quality and Customer Satisfaction Deciding Whether to Conduct Market Research Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making To understand the importance of marketing research. The Proactive Role of Marketing Research A proactive manage
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