corporatepublicrelationsdefiningtheparameter(ppt31)-經(jīng)營管理-文庫吧資料
2024-08-24 15:50本頁面
【正文】 s been seen in the PR Corporate Comms area where anisations seem to be relying increasingly on a relatively small team of inhouse practitioners who handle the more ?strategic’ aspects of the work, issues management, ms planning, government liaison, etc. External agencies may then be employed to support the tactical implementation of munication programmes. Presented By: Ryan Bowd, Associate Lecturer – MA ADVERTISING amp。 Corporate Communications Module At Standard and Chartered Bank the HQ Corporate Affairs department is prised of only 9 staff, although there are some 45+ people working in corporate affairs in separate branch offices based in Africa, Asia and Europe. At Manchester Airport the corporate affairs department prises some 14/15 staff who are responsible for media relations, employee munications, partner business munications, munity relations and public affairs. Presented By: Ryan Bowd, Associate Lecturer – MA ADVERTISING amp。 Corporate Communications Module Where larger corporate PR/ Comms functions do exist, the majority of the staff tend to be engaged in more tactical media relations/ publicity work. At Diageo a leading international premium drinks group, the corporate munication function prises some 23 people in the group HQ function divided between five areas: ?External munications ?Internal munications ?Brand and market team ?Corporate citizenship ?Scottish operations The HQ function is supported by regional functions anised around the key geographical markets/ businesses. Presented By: Ryan Bowd, Associate Lecturer – MA ADVERTISING amp。 Corporate Communications Module The extent to which these functions exist will depend to a large degree on the size and structure of the anisation and of the PR/Comms Dept. itself. Even in relatively large anisations, there may be only a relatively small team of practitioners responsible for carrying out all the munications activities rather than having specialists responsible for each subfunction. This is particular true of UK anisations where the corporate PR/ ms. function is still at a relatively early stage of development. Presented By: Ryan Bowd, Associate Lecturer – MA ADVERTISING amp。 Corporate Communications Module ?Corporate identity design ?Crisis munication ?Speech writing ?Corporate Donations/Sponsorship ?Environmental management ?Government relations ? Brand and marketrelated munications Presented By: Ryan Bowd, Associate Lecturer – MA ADVERTISING amp。 Corporate Communications Module The Range of SubFunctions that might e under the Umbrella of Corporate PR/ Communications ?Media relations ?Employee munication ?Corporate advertising ?Community relations ? Investor relations/Financial PR ?Issues management Presented By: Ryan Bowd, Associate Lecturer – MA ADVERTISING amp。 Corporate Communications Module What activities prise the corporate PR/ corporate munications function? The activities or subfunctions which are normally seen to be part of the corporate PR/ Comms function may vary from anisation to anisation, depending on the the way the munications function is structured and the perceived needs of the anisation, in terms of [corporate] munications. Here, the range of subfunctions that might be found in a relatively large anisation?s corporate Comms. department might include : Presented B
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