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【正文】 p p l i c a t i o n s amp。Doc20343/SVO C O N S U L T I N G 1 eStrategy / ! Training Chevron Aviation Case Study October 2000 Doc /Location Doc20343/SVO 2 KPMG Consulting internal use only Chevron ? Chevron ? Headquarters in San Francisco ? $ billion revenue ? $ billion market cap ? Operates in 94 countries ? Work started from major presentation Jan 21, 2000 ? KPMG currently engaged in 5 major ebusiness projects ? Proposals being developed for 5 other efforts ? First project was w/ the Aviation Division Doc /Location Doc20343/SVO 3 KPMG Consulting internal use only Engagement Background ? First engagement with Chevron ? “No pressure here” ? First use of the NetReady material ? “The bleeding edge” ? Conducted in partnership with Cisco ? “They wrote the book literally” ? 46 weeks, $175,000 fees ? “We’re either optimists or gluttons for punishment” Doc /Location Doc20343/SVO 4 KPMG Consulting internal use only Client Background ? Chevron is now a major ebusiness client multiple ongoing engagements ? Chevron General Aviation is a small business unit within the Chevron Products Company ? General Aviation group sells fuel to FBOs and targets corporate flight depts. ? Plan to grow revenues by over 80% and profits by over 300% by 2002 Doc /Location Doc20343/SVO 5 KPMG Consulting internal use only Project Objectives ? Assess ebusiness opportunities ? Validate market and petitive situation for ebusiness ? Understand how ebusiness can enable business strategy ? Understand potential value to Chevron and its customers ? Define plan to implement Doc /Location Doc20343/SVO 6 KPMG Consulting internal use only ? Market Research ? Net Readiness ? Internal interviews ? Customer workshop ? Customer visits ? RIST Analysis ? Visioning ? Inter Value Matrix ? Inter Business Models ? Prototype ? Market Opportunity Assessment ? Potential Valuation ? Customer Benefits TOOLS amp。 TECHNIQUES Activity III Gap Analysis Activity V Implement Plan Activity IV eBusiness Case Activity I eBusiness Diagnostics Activity II eBusiness Current State Assessment Project Start Project End Approach Doc /Location Doc20343/SVO 7 KPMG Consulting internal use only Activity III Gap Analysi
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