市場營銷學講義-全英文2(ppt20)-銷售管理-文庫吧資料
2024-08-21 16:58本頁面
【正文】 ng Business School, Zhongshan University 5 Microenvironment: The Company’s Internal Environment Top management Finance R amp。 D Purchasing Manufacturing Accounting Marketing Presented by Zhou Yanfeng Business School, Zhongshan University 6 Microenvironment: Suppliers ? Part of “value delivery system” ? Provide resources ? Supply availability can impact on pany operations ? Price trends impact the pany Presented by Zhou Yanfeng Business School, Zhongshan University 7 Microenvironment: Marketing Intermediaries ? Help promote, sell, and distribute to final buyers ? Includes: ? Resellers ? Physical distribution ? Financial services ? Marketing services ? Suppliers of materials Presented by Zhou Yanfeng Business School, Zhongshan University 8 Microenvironment: Customers Consumer markets Business markets Reseller markets Government markets International markets Company Presented by Zhou Yanfeng Business School, Zhongshan University 9 Micr
環(huán)評公示相關推薦
鄂ICP備17016276號-1