【正文】 t Housing 1,835 41 227 27 67 14 12 29 348 28 69 12 6 15 Private Multi H/H 116 3 13 1 50 2 2 66 27 2 85 1 1 19 Private Single H/H 2,535 56 725 71 126 102 86 153 855 70 123 187 94 165RACE Chinese 4,374 97 947 93 96 101 86 88 1159 94 97 153 77 78 NonChinese 113 3 68 7 266 17 14 572 71 6 229 48 24 953LITERACY BOTH Eng Chi 2,306 51 835 82 160 94 80 155 857 70 136 157 79 153 Only Chinese 1,660 37 113 11 30 6 5 14 299 24 66 2 1 3 Only English 104 2 63 6 268 18 15 658 65 5 228 41 21 884 Illiterate 417 9 4 0 4 0 0 0 8 1 7 0 0 0SOURCE : SRH MEDIA INDEX 1991SKILLED WHITE COLLARPEOPLE 2544, H/H IPOPULATION INCOME $ 7,000+ $ 20,000+, POEM, TOTAL 15+ ALL CREDIT CARDS AMEX PERSONAL CARD PEOPLE PER.T O T A L PO PU L A T I O N N O N C R ED I T C A R D H O L D ER S C R ED I T C A R D H O L D ER SU N I V ER SE 4 , 9 5 3 4 , 1 3 6 (8 4 % ) 817 (1 6 % )SE X : P O P U L A T I O N S H A R E P O P U L A T I O N S H A R E I N D E X P O P U L A T I O N S H A R E I N D E XM A L E 2 , 5 3 1 51% 1 , 8 9 6 46% 90 635 78% 152F EM A L E 2 , 4 2 2 49% 2 , 2 4 0 54% 111 182 22% 46A G E :2 0 2 4 505 10% 401 10% 95 104 13% 1252 5 2 9 510 10% 322 8% 76 168 23% 2233 0 3 4 702 14% 489 12% 83 213 26% 1843 5 3 9 504 10% 371 9% 88 133 16% 1604 0 4 4 321 6% 255 6% 95 66 8% 1254 5 5 4 496 10% 407 10% 98 89 11% 10955+ 1 , 2 4 4 25% 1 , 2 1 9 29% 117 25 3% 12P E R S O N A L I N C O M E $ 5 , 0 0 0 3 , 3 7 1 68% 3 , 2 8 3 79% 117 88 11% 16$ 5 , 0 0 0 $ 1 0 , 0 0 0 1 , 2 1 3 24% 778 19% 77 435 53% 217$ 1 0 , 0 0 0 1 5 , 0 0 0 182 4% 50 1% 33 132 16% 440$ 1 5 , 0 0 0 $ 2 0 , 0 0 0 64 1% 8 0% 15 56 7% 530$ 2 0 , 0 0 0 + 107 2% 8 0% 9 99 12% 561H O U S E H O L D I N C O M E $ 5 , 0 0 0 306 6% 304 7% 119 2 0% 4$ 5 , 0 0 0 $ 1 0 , 0 0 0 2 , 1 8 9 44% 2 , 0 3 9 49% 112 150 18% 42$ 1 0 , 0 0 0 1 5 , 0 0 0 1 , 5 4 6 31% 1 , 2 6 7 31% 98 279 34% 109$ 1 5 , 0 0 0 $ 2 0 , 0 0 0 464 9% 280 7% 72 184 23% 240$ 2 0 , 0 0 0 $ 3 0 , 0 0 0 201 4% 94 2% 56 107 13% 323$ 3 0 , 0 0 0 $ 4 0 , 0 0 0 78 2% 42 1% 64 36 4% 280$ 4 0 , 0 0 0 + 97 2% 44 1% 54 53 6% 331O C C U P A T I O NPR O F / M G R / EX E 153 3% 30 1% 23 123 15% 467T A R D ER / PR O P 135 3% 25 1% 23 110 13% 494O F F I C E W O R K E R S 703 14% 427 10% 73 276 34% 238F A C T O R Y W O R K E R S 1 , 3 6 4 28% 1 , 0 6 2 26% 95 282 35% 125H O U SE W I V ES 1 , 2 6 6 26% 1 , 2 4 4 30% 118 22 3% 11R E T I R E D / U N E M P L O Y 424 9% 419 10% 118 5 1% 7A C C O M O D A T I O NSO U A T / H U T / SH A K 3 0% 2 0% 80 1 0% 202G O V 39。 電視和平面 : 2544, HHI$20K+ POEM,偏白領(lǐng) 嬰孩谷類食品 嬰孩谷類食品 母親有 母親有 電視 : HW 25 34 購買者 孩子 03 yrs 孩子 02 yrs 平面 : 母親 02 yrs DEMOGRAPHIC PROFILE OF TARGET AUDIENCEDEMOGRAPHIC 4,487 1015 INDEX 118 INDEX 1230 INDEX 200 INDEX?00 % ?00 % ?00 % ?00 % ?00 %SEX Male 2,281 51 731 72 141 93 79 155 1048 85 167 138 69 135 Female 2,206 49 284 28 57 25 21 43 182 15 30 62 31 63AGE 911 0 0 0 0 . 0 0 . 0 0 . 0 0 . 1214 0 0 0 0 . 0 0 . 0 0 . 0 0 . 1517 276 6 0 0 0 0 0 0 0 0 0 0 0 0 1819 155 3 10 1 29 1 1 25 4 0 9 0 0 0 2024 481 11 164 16 151 15 13 119 111 9 84 0 0 0 2529 545 12 258 25 209 20 17 140 227 18 152 52 26 214 3034 677 15 249 25 163 30 25 169 296 24 159 80 40 265 3539 503 11 138 14 121 16 14 121 202 16 146 39 20 174 4044 368 8 89 9 107 14 12 145 167 14 166 30 15 183 4549 221 5 44 4 88 7 6 120 77 6 127 0 0 0 5054 268 6 27 3 45 8 7 114 69 6 94 0 0 0 5559 252 6 20 2 35 3 3 45 48 4 69 0 0 0 60+ 741 17 17 2 10 4 3 21 29 2 14 0 0 0MTHLY H/H INCOME $ 5,000 249 6 4 0 7 0 0 0 0 0 0 0 0 0 $ 5,0007,999 654 15 46 5 31 0 0 0 96 8 54 0 0 0 $ 8,0009,999 672 15 86 8 57 4 3 23 150 12 81 0 0 0 $ 10,00010,999 589 13 92 9 69 7 6 45 106 9 66 0 0 0 $ 11,00012,999 657 15 154 15 104 4 3 23 157 13 87 0 0 0 $ 13,00014,999 315 7 92 9 129 5 4 60 106 9 123 0 0 0 $ 15,00019,999 658 15 215 21 144 19 16 110 257 21 142 0 0 0 $ 20,00029,999 392 9 177 17 200 39 33 378 198 16 184 99 50 567 $ 30,00039,999 143 3 87 9 269 20 17 532 94 8 240 55 28 863 $ 40,000+ 120 3 69 7 254 19 16 602 73 6 222 46 23 860MTHLY PERSONAL INCOME $ 4,000 2,229 50 31 3 6 1 1 2 0 0 0 1 1 1 $ 4,0004,999 338 8 57 6 75 0 0 0 0 0 0 0 0 0 $ 5,0005,999 370 8 107 11 128 4 3 41 0 0 0 3 2 18 $ 6,0006,999 306 7 105 10 152 2 2 25 0 0 0 8 4 59 $ 7,0007,999 349 8 146 14 185 8 7 87 349 28 365 13 7 84 $ 8,0009,999 341 8 172 17 223 13 11 145 341 28 365 15 8 99 $ 10,00011,499 209 5 122 12 258 20 17 364 209 17 365 22 11 236 $ 11,50014,999 106 2 75 7 313 11 9 395 106 9 365 24 12 508 $ 15,00019,999 87 2 71 7 361 19 16 830 87 7 365 26 13 670 $ 20,000+ 137 3 124 12 400 39 33 1082 137 11 365 89 45 1457SOURCE : SRH MEDIA INDEX 1991SKILLED WHITE COLLARPEOPLE 2544, H/H IPOPULATION INCOME $ 7,000+ $ 20,000+, POEM, TOTAL 15+ ALL CREDIT CARDS AMEX PERSONAL CARD PEOPLE PER.DEMOGRAPHIC PROFILE OF TARGET AUDIENCEDEMOGRAPHIC 4,487 1015 INDEX 118 INDEX 1230 INDEX 200 INDEX?00 % ?00 % ?00 % ?00 % ?00 %OCCUPATION Prof/mgr/exec 195 4 166 16 376 38 32 741 193 16 361 96 48 1104 Trader/Proprietor 137 3 101 10 326 28 24 777 132 11 351 39 20 639 Office Skilled 488 11 286 28 259 31 26 242 288 23 215 66 33 303 Office Unskilled 228 5 69 7 134 0 0 0 8 1 13 0 0 0 Fa /Shop Skilled 655 15 289 28 195 20 17 116 440 36 245 0 0 0 Fa /Shop Unskilled 762 17 81 8 47 0 0 0 167 14 80 0 0 0 Student 411 9 0 0 0 0 0 0 0 0 0 0 0 0 Housewives 1,190 27 15 1 6 0 0 0 0 0 0 0 0 0 Retired / Unemploy 416 9 8 1 9 1 1 9 0 0 0 0 0 0EDUCATION LEVEL None/Primary 1,665 37 62 6 16 0 0 0 189 15 41 1 1 1 Scondary 2,268 51 630 62 123 49 42 82 692 56 111 59 30 58 Post Secondary 231 5 117 12 224 18 15 296 125