商務(wù)英語課件tutorial_(參考版)
2024-08-01 20:20本頁面
【正文】 這種服務(wù)被稱為理性品牌策略。 Tutorial 4 QUICK CHECK 4 (1) True or False: Radio and television are examples of addressable media. (2) The underlying munications model for personal contact sales is to . (3) Describe the defining characteristic of product information searches on the Web. (4) What danger is faced by large firms that do not acknowledge and use the Web’s capability for meaningful twoway munication with their customers? (5) What term(s) define the process when an online music store such as CDnow gathers information about its customer’s purchase patterns and preferences, and then uses that information to improve the customer’s shopping experience? (6) The practice of sending messages to people who have requested information on a particular topic is part of what marketing strategy? (7) True or False: An offer to help Web users in some way or offer value in exchange for those users viewing an ad is called rational branding. Tutorial 4 QUICK CHECK 4 (1)判斷對或錯：收音機(jī)和電視機(jī)屬于有址媒缽。 Tutorial 4 SESSION —— Creating and Maintaining Brands on the Web ?Other Web Branding Strategies One method that is working for wellestablished Web sites is to take their dominant positions and extend them to other products and services.
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