研究生商務(wù)英語(yǔ)課件businessenglishunit1bra(參考版)
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【正文】 4. Recite para 13. 。 2. Learn the remaining sections in unit 1 autonomously。t fet to survey other hotels chains. We can39。s Head Chef is endorsing it! They39。s fifty percent of our business: we can39。t change their mind. SD: Why, what39。s new Purchasing Manager. They39。 cons of each solution A new product: Pros: give customers more options... Cons: more investment, popularity uncertain... Stretching the brand: Pros: popularity growth... Cons: poor quality of the stretched products may damage the image of Caferoma... Brandstretching O new taste O instant coffee O produce some goods like dessert, cups, spoons under the same brand . Brandstretching cup mat Celebrity endorsement O in different sales areas use different stars in the ads. O in accordance with local culture O Positive image O attractive Listen, think, discuss and Write: Writing: p. 13 Ref: Collins English for Business: Writing (Unit 4: Layout for an or letter) Transcript of the conversation (MM = Marketing Manager, SD = Sales Director) MM: Pietro, can I have a word with you? I39。 cons of each solution Multiple brands: Pros: more possible sources of revenue... Cons: more efforts to make small changes to product, less focus on Caferoma... Own brand label products: Pros: more sales... Cons: The brand39。 cons of each solution Repositioning the product: Pros: appeal to more target customers... Cons: lose its original style and customers... Pricing: Pros: less expensive, affordable to more people... Cons: less attractive to some people who39。 Ask your partner to answer the 4 questions。ois Pinault and is now run by his son Fran231。麥昆 ), Balenciaga (巳黎丐家 ), Brioni (布里奧尼 ), Gucci, Puma (彪馬 ), Vol (鉆石 ), and other luxury, sport amp。 phrases which mean the following: Further Information: Coach: A global leader in handbags and accessories, Coach is a modern luxury brand with a rich and authentic American heritage. All over the world, the Coach name is synonymous with effortless New York style. With exciting new footwear (鞋類 ) and readytowear collections (時(shí)裝展銷 ), Coach offers sophisticated （ 高雅時(shí)髦的 ) headtotoe looks for work, play and everyday. Burberry: Burberry Group plc (public limited pany) is a British luxury fashion house (時(shí)裝公司 ), distributing unique luxury outerwear(外衣 /帽 ), fashion accessories, fragrances, sunglasses, and cosmetics. Its distinctive tartan pattern (花格圖案 )has bee one of its most widely copied trademarks. Burberry is most famous for its trench coat (軍用防水外套 ), which was designed by founder Thomas Burberry. The pany has branded stores (品牌店 ) and franchises (授權(quán)店 )around the world and also sells through concessions (特許 ) in thirdparty stores. Queen Elizabeth II and the Prince of Wales have granted the pany Royal Warrants (英國(guó)王室供貨許可 ), which have been maintained despite Burberry39。 作為對(duì)此要求的回應(yīng) ， 三洋在 東京銀座 開(kāi)了一家巳寶莉旗艦店 ， 與門(mén)出售歐洲迚口的博柏利產(chǎn)品 。 is now reacting to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo39。 3. Burberry has many Asian licensing arrangements. (para. 2) 巳寶莉在亞洲有很多特許授權(quán)安排 。 Financial Times The Financial Times (FT: 《 金融時(shí)報(bào) 》 ) is a UK English language international daily newspaper with a special emphasis on business and eco
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