【正文】 成本和交易成本之和 。 2. In March 2022 it closed its factory in Lares, Puerto Rico, its last panyowned plant, and outsources all its products. (para. 1) 2022年 3月 蔻馳 關(guān)閉了其在 頗多黎哥拉雷斯的 工廠（ 公司擁有的最后一家工廠 ） ， 將所有產(chǎn)品全部外 包 。 4. This means that almost half of Burberry’ s sales at retail value will continue to be produced under licence in Asia. (para. 2) 這就意味著巳寶莉幾乎一半 市值 的產(chǎn)品都將繼續(xù)由授權(quán)的亞洲工廠生產(chǎn) 。s Ginza, where it sells Burberry products imported from Europe. (para. 3) 一些自以為懂行的人要求有產(chǎn)品替代在亞洲工廠生產(chǎn)的巳寶莉產(chǎn)品 。 Words Review: 1. brand: n. 2. the difference between price and cost of production 3. factory 4. subcontracts 5. making with the permission of the brand owner 6. the most important branch of a retail chain label gross margin plant outsources produce under licence flagship store Go through the first 3 paragraphs and look for words amp。s closure of its factory in Wales. The pany is listed on the London Stock Exchange (倫敦證券交易所 ). Gucci (古馳 ): Gucci is an Italian fashion and leather goods brand, part of the Gucci Group, which is owned by French pany Kering (開云集團 ) formerly known as PPR (Pinault Printemps Redoute: 碧諾 春天 雷都集團 ). Kering (開云集團 ) (previously PPR: Pinault Printemps Redoute) is the French luxury goods holding pany, owner of Alexander McQueen (亞歷山大 lifestyle brands distributed in 120 countries. The pany was founded in 1963 by businessman Fran231。oisHenri Pinault. Prada (普拉達 ): Prada is an Italian luxury fashion house, specializing in readytowear leather and fashion accessories, shoes, luggage, perfumes, watches, etc., founded in 1913 by Mario Prada. INSEAD (歐洲工商管理學院 )： INSEAD is a graduate business school with campuses in Europe (Fontainebleau楓丹白露 , France), Asia (Singapore), and the Middle East (Abu Dhabi阿布扎比 ). INSEAD offers various academic programmes including a fulltime Master of Business Administration (MBA) programme, a Master in Finance programme, a PhD in management programme, and several executive education programmes (including an executive MBA). Step 8: Applying and Analyzing Discussion: Two promotions New words and expressions: 1. rebellious 2. recapture 3. centenary 4. babyboom generation (19461964) 5. tractor 6. earthmoving vehicle 7. loading machine 反叛的 重溫 一百年 嬰兒潮一代 拖拉機 挖土機 裝貨機 Individual work: Student A: Case 1 Student B: Case 2 Write down your answers to each of the questions. Pair work: Read and explain your case to your partner。 Share your answer with your partner. Answers to the questions in Case 1 1. It is based on the spirit of wild and rebellious youth such as Marlon Brando in the film The Wild One. 2. Because the performer was Elton John, not the Rolling Stones. 3. Their customers will be getting older, and their market shrinking. 4. Harley Davidson could try to appeal to younger customers, but this may put off existing and potential older ones. Answers to the questions in Case 2 1. From the name of its founder. 2. Adults children have very different images of the pany. Adults saw the brand as being very British, with an image of quality and being functional. Children, on the other hand, saw the brand as big, muddy and fun. 3. JCB might have developed robust toys for children. ... 4. openended Step 9 Taking part in meetings 1 Skills audio\