【正文】 中遠(yuǎn)集能否成功地融入電子商務(wù),與企業(yè)內(nèi)部資源管理是否實現(xiàn)了電子化、信息化關(guān)系密。影響網(wǎng)絡(luò)營銷很重要的因素就是文化,在美國,最初的網(wǎng)上購物者主要是原來使用產(chǎn)品目錄購買的消費者,其次是電話購買者。互聯(lián)網(wǎng)互動交流的本質(zhì)是增加企業(yè)信息的透明度,使企業(yè)的優(yōu)勢展現(xiàn)在消費者和客戶面前,但企業(yè)的劣勢也同時公布于眾了。企業(yè)信息保密情結(jié)和消費者規(guī)避風(fēng)險型文化是開展電子商務(wù)的最大障礙之一。⑵、文化背景差異造成傳統(tǒng)企業(yè)發(fā)展電子商務(wù)的障礙。盡管國家強調(diào)多年政企要分開, 但國企始終被政府行政干預(yù)下控制的人所管理, 因此在充滿競爭的當(dāng)今市場經(jīng)濟中, 國有企業(yè)在與其它企業(yè)競爭中表現(xiàn)出的劣勢是較明顯的。迅速捕捉全球客戶的需求變化，將中遠(yuǎn)電子商務(wù)發(fā)展的各個方面緊緊圍繞這種變化，使中遠(yuǎn)電子商務(wù)的發(fā)展為企業(yè)創(chuàng)造最佳的效益。 ELogistics）。④電子商務(wù)戰(zhàn)略未來發(fā)展戰(zhàn)略良好。目前，“中遠(yuǎn)網(wǎng)”的建設(shè)已粗具規(guī)模，中遠(yuǎn)集團近二十個所屬單位網(wǎng)站的建設(shè)已基本完成，各站點問也已實現(xiàn)了相互鏈接，組成了“中遠(yuǎn)網(wǎng)”的基本框架，無論從形象上還是內(nèi)在的功能上，中遠(yuǎn)集團已經(jīng)在國際互聯(lián)網(wǎng)上占據(jù)了位置，向全世界輻射著中遠(yuǎn)的影響。信息公告系統(tǒng)則可以在最短的時間內(nèi)將中遠(yuǎn)有關(guān)船期調(diào)整、運價變化等情況在互聯(lián)網(wǎng)上作出及時發(fā)布。貨物運輸及中轉(zhuǎn)查詢系統(tǒng)則體現(xiàn)出方便、快捷、準(zhǔn)確的操作特色。在國際互聯(lián)網(wǎng)上占據(jù)了重要的位置，公司推出的整套網(wǎng)上營銷系統(tǒng)，已初步具備虛擬網(wǎng)上運輸（E—Transport）的雛形，具有較強的雙向互動功能和較高的服務(wù)效率。如此大的業(yè)務(wù)面在競爭中必將產(chǎn)生重大影響，創(chuàng)造更多機會，讓行業(yè)贏在起點上。截止1999年10月，中遠(yuǎn)集團已經(jīng)建成以北京為中心，覆蓋中國大陸、中國香港、新加坡、日本、美洲、歐洲、澳大利亞等國家和地區(qū)的電子郵件網(wǎng)絡(luò)，中遠(yuǎn)集團海內(nèi)外的大部分業(yè)務(wù)人員已經(jīng)通過電子郵件進行El常業(yè)務(wù)往來。②覆蓋面廣，業(yè)務(wù)面大。1997年，中遠(yuǎn)集團投人大量資金和人力，建成中遠(yuǎn)集團全球通信專網(wǎng)，并以該網(wǎng)絡(luò)為基礎(chǔ)，構(gòu)建了中遠(yuǎn)集團Internet網(wǎng)絡(luò)平臺。中遠(yuǎn)集團在國有大型企業(yè)中屬首批于1996～1997年間完成了對中遠(yuǎn)集團EDI中心和EDI網(wǎng)絡(luò)的建設(shè)。中遠(yuǎn)集團還擁有海外機構(gòu)數(shù)百家，分布于全球50多個國家和地區(qū)，形成了完善的全球業(yè)務(wù)網(wǎng)絡(luò)，在致力于為全球客戶提供航運、物流等優(yōu)質(zhì)服務(wù)的同時，還廣泛提供船舶和貨物代理、船舶修造、貿(mào)易、金融、IT等等多個行業(yè)的服務(wù)。頁面簡潔、明了，視覺，給人以快捷便利之感，這也是開發(fā)電子商務(wù)業(yè)務(wù)的目的之一。以及當(dāng)前的新聞時事。順利完成查閱船期，開出訂單，完成交易，以及售后追蹤等全部訂貨過程。首先包括了一般電子商務(wù)的公共功能、船期查詢及訂閱、貨物跟蹤、船舶資料、詢價；其次網(wǎng)站提供：船期訂閱、訂艙助手、電子提箱、網(wǎng)上托單、網(wǎng)上對單、遠(yuǎn)程提單打印、到貨通知、客戶報表、 通知、EDI服務(wù)等功能。這是繼sybase中國公司于2001年第二季度在電信行業(yè)屢獲佳績之后,在交通能源領(lǐng)域創(chuàng)造的又一輝煌業(yè)績。該系統(tǒng)在全球的推廣，將全面優(yōu)化集裝箱運輸管理，為客戶提供更為便捷、優(yōu)質(zhì)的集裝箱全球運輸服務(wù)。[1]、中遠(yuǎn)集電子商務(wù)概況隨著業(yè)務(wù)的不斷拓展,客戶迫切需要中遠(yuǎn)集運提供更高效的集裝箱管理,并隨時獲得有關(guān)貨物運輸?shù)男畔?。電子商?wù)手段可以幫助企業(yè)在供應(yīng)鏈中建立最終消費者導(dǎo)向的模式，而不同于過去的只將自己的著眼點放在供應(yīng)鏈的下一個環(huán)節(jié)，避免了因為企業(yè)短視而錯過增加附加值的機會。為了適應(yīng)這種發(fā)展趨勢，我們的企業(yè)充分利用了先進的電子商務(wù)手段來營銷自己的產(chǎn)品，提供最好、最合適的服務(wù)給自己的客戶。而互聯(lián)網(wǎng)技術(shù)的發(fā)展，使企業(yè)可以同步更新各個部門、各個子公司的信息，從而實現(xiàn)資源共享，有利于其抓住發(fā)展機遇，搶占市場份額。這一電子商務(wù)的營銷戰(zhàn)略尤其值得我們注意。而物流，這一近些年蓬勃發(fā)展的行業(yè)，一種極具潛力的服務(wù)，如何將其向客戶推銷、進行市場開發(fā)，也是極其值得研究的問題。在境外，網(wǎng)點遍及歐、美、亞、非、澳五大洲，做到了全方位、全天候無障礙服務(wù)。集裝箱運輸業(yè)務(wù)遍及全球，在全球擁有400多個代理及分支機構(gòu)。截至2007年底，中遠(yuǎn)集運擁有143艘全集裝箱船，總箱位超過43萬標(biāo)準(zhǔn)箱；公司經(jīng)營著80多條國際航線，及數(shù)十條國內(nèi)航線。s shipping industry are facing the most serious challenges, COSCO was not spared either. How to train highquality seafarers, how to retain talent, as the seafarers and other landbased workers, pared with considerable specificity, the COSCO Group on this issue need to take very seriously. Of course, with functions similar to the fierce petition between the panies will also be the future development of COSCO is one of the challenges.The conclusion After analysis, it is not hard to see that emerce strategy for a thirdparty logistics business marketing strategy, particularly in customer relationship management played a pivotal role, as well as to meet the needs of global business expansion. We as a largescale stateowned enterprises, COSCO set of emerce systems, including emerce Web site, the information society to adapt to the pace of development, the occupation of their world market share of electronic technology to provide protection, of course, because of China39。 six science and technology. Plus listed panies form a onetwofive main pillars of the pattern of industrial development around the two main shipping and logistics industry, related to the limited diversification. In the face of so many of its industries in various fields to contain each other, a major industry in the development of the industry is facing tremendous setback, the Central Plains on how to coordinate development, to ensure that the Group39。 Fourth, industry, including shipbuilding and ship repair。 Second, the logistics industry, including logistics and terminal。 modern logistics has bee a major international shipping panies to expand direction. The traditional ideas of the past can not meet the further development of COSCO.⑷、Changes in the roles of the great challenges: COSCO Group from a global shipping carrier in order to the shippingbased global logistics operator shift from crossborder ventures to change a worldclass multinational corporations. These two changes in the way business is bound to bring about change in the policy regime change, and the ability to change the way business is in the process to retain the essence of COSCO will be facing a major challenge. COSCO39。 shipping panies took to the road to the joint merger, industry concentration rising。s two major oil importers China National Petroleum and Sinopec have not Control their own oil tanker fleet. From the size and capacity, mainly in China directly under the Central Committee of the five engaged in the shipping business, COSCO accounted for five of the total capacity of 55%, ranks first, the China Shipping Group, the second, accounted for 25 % Of the remaining three less than 10%. So, in order to develop our own cruise transport, this country will tend to several enterprises. COSCO have the opportunities which may be no need to say.⑸、Coastal transportation: aim at the coast of domestic demand for dry bulk cargo transport market, the pletion of the restructuring of Hong Kong and Shenzhen after the positive development of coastal transportation, COSCO is also developing in the future can seize the opportunity of one. China39。 COSCO now has 26 tankers, to 3,200,000 tons dwt。s COSCO Group, the existing marine transportation business, with the support of the road can open up rail transport operations by sea and give full play to the advantages of a vast hinterland, the further development and growth.⑷、Marine transport development strategy: China39。s onestop service, will enable customers to operate more easily, just click the mouse, you can plete all the formalities.⑶、The global market to expand rail and road transport by sea in the future development of COSCO have e a long way to make room for development. With the development of economic globalization, the world market in contact with each other in increasingly close. China39。s Government of Guangdong Province and Guangzhou Ocean Shipping Group signed a strategic cooperation framework agreement, which is the outstanding level of customer relationship realized, and the Governor of Guangdong Province have personally handed out the olive branch can be seen by the COSCO attention. The adoption of the agreement, COSCO Group and Guangdong Provin