市場營銷策略(蘋果公司)(參考版)
2025-05-05 13:40本頁面
【正文】 values ? 3毫米 ~ Culture environment ? 全球最小第 3代蘋果夾子 MP3 Culture environment ? Apple 最小 5代 MP3 Modes Market Entry Three processes: Modes (Direct exporting) Apple pany cooperated with China uni to enter Chinese market. China uni promised that they would spend a large amount of money to advertising for Apple. The first Apple Store in China was open in Sanlitun Village in Beijing Entry Modes (licensing and franching) Apple made a contract with Fushikang Corporation to help him to produce the Apple’s products. Modes (Indirect exporting) The second Apple Store located in Pudong,Shanghai Apple Stores both in Dayue City,Beijing and Hongkong Square,Shanghai opened at the same time. Apple Online Store landed in China. Thank you for your listening. 。getting a big distribution market. Risks: ? State
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