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。CONTENTSCHAPTER I Introduction CHAPTER II Teleology Definition of Teleology Three Principles of Teleology Skopos Rule Coherence Rule Fidelity RuleCHAPTER III The Translation of Business Advertisement Definition of Business Advertisement Linguistic Features of Business Advertisement Lexis in Business Advertisement Syntax in Business Advertisement Rhetorical Devices in Business Advertisement Present Situation of the Translation of Business AdvertisementCHAPTER IV The Translation of Business Advertisement Under the Guidance of Teleology Analysis of Mistakes in the Translation of Business Advertisement Translation Strategies of Business Advertisement Under the Guidance of TeleologyCHAPTER V ConclusionBibliography(1)Nord,C.