【正文】 the ball was the objective. To score, the ball had to be shot through a horizontal, elevated goal. The team with the most points at the end of an allotted time period wins. Early in the history of basketball, the local YMCAs provided the gymnasiums, and membership in the anization grew rapidly. The size of the local gym dictated the number of players。s Christian Association (YMCA), which later became Springfield College. Naismith (18611939) was a physical education teacher who was seeking a team sport with limited physical contact but a lot of running, jumping, shooting, and the handeye coordination required in handling a ball. The peach baskets he hung as goals gave the sport the name of basketball. His students were excited about the game, and Christmas vacation gave them the chance to tell their friends and people at their local YMCAs about the game. The association leaders wrote to Naismith asking for copies of the rules, and they were published in the Triangle, the school newspaper, on January 15,1892. Naismith39。s ball is in (7274 cm) in circumference. The covering of the ball is leather, rubber, position, or synthetic, although leather covers only are dictated by rules for college play, unless the teams agree otherwise. Orange is the regulation color. At all levels of play, the home team provides the ball. Inflation of the ball is based on the height of the ball39。s National Basketball Association (WNBA) playoffs. And it has also made American heroes out of its player and coach legends like Michael Jordan, Larry Bird, Earvin Magic Johnson, Sheryl Swoopes, and other great players. At the heart of the game is the playing space and the equipment. The space is a rectangular, indoor court. The principal pieces of equipment are the two elevated baskets, one at each end (in the long direction) of the court, and the basketball itself. The ball is spherical in shape and is inflated. Basketballs range in size from in (7276 cm) in circumference, and in weight from 1822 oz (510624 g). For players below the high school level, a smaller ball is used, but the ball in men39。t e naturally or easily to them, and so they are trying to follow a predetermined set of rules. Some individuals with autism have normal intelligence, and many have special talents in areas such as music or memory. However, individuals with autism may have other mental or emotional problems that coexist with their autism. Some of these other disorders may include impulse control disorders, obsessivepulsive disorder , mood and anxiety disorders, and mental retardation . PSYCHOLOGICAL AND FAMILY FACTORS. Although Henry Maudsley, in the late 1800s, was the first psychiatrist to focus on very young children with mental disorders, it was the psychiatrist Leo Kanner who coined the phrase early infantile autism in 1943. Kanner believed that the parents of children with autistic behaviors were emotionally cold and intellectually distant. He coined the term refrigerator parents to describe them. His belief that parental personality and behavior played a powerful role in the development of autistic behaviors left a devastating legacy of guilt and selfblame among parents of autistic children that continues to this day. Recent studies are unequivocal, however, in demonstrating that parents of autistic children are no different from parents of healthy children in their personalities or parenting behaviors. In fact, many families with an autistic child also have one or more perfectly healthy children. Because autistic children can be extremely sensitive to change, any change within the family situation can be potentially traumatic to the autistic child. A move, divorce, birth of a sibling or other stressors that occur in the lives of most families may evoke a more extreme reaction from an autistic child. While there is no single neurological abnormality found in children with autistic disorders, some research using noninvasive brain imaging techniques such as magic resonance imaging (MRI) suggests that certain areas of the brain may be involved. Several of the brain areas being researched are known to control emotion and the expression of emotion. These areas include the temporal lobe (large lobe of each side of the brain that 參考文獻(xiàn) 21 contains a sensory area associated with hearing), the limbic system, the cerebellum, the frontal lobe, the amygdala, and the brain stem, which regulates homeostasis (body temperature and heart rate). Recent research has focused particularly on the temporal lobe because of the finding that previously healthy people who sustain temporal lobe damage may develop autisticlike symptoms. In animal research, when the temporal lobe is damaged, social behavior declines, and restless, repetitive motor behaviors are mon. When measured by MRI, total brain volume appears to be greater for those with autistic disorders. Other neurological factors include lesions to the brain, congenital rubella, undiagnosed and untreated phenylketonuria (PKU), tuberous sclerosis, and Rett39。在我的十幾年求學(xué)歷程里，離不開父母的鼓勵(lì)和支持，是他們 辛勤的勞作，無私的付出，為我創(chuàng)造良好的學(xué)習(xí)條件，我才能順利完成完成學(xué)業(yè)，感激他們一直以來對(duì)我的撫養(yǎng)與培育。 回首三年，取得了些許成績(jī)，生活中有快樂也有艱辛。就要離開學(xué)校，從這里走出，對(duì)我的人生來說，將是踏上一個(gè)新的征程，要把所學(xué)的知識(shí)應(yīng)用到實(shí)際工作中去。 三年的大學(xué)生活就快走入尾聲，我們的校園生活就要?jiǎng)澤暇涮?hào)，心中是無盡的難舍與眷戀。 從對(duì)系列宣傳廣告策劃實(shí)施一無所知，更加深對(duì) PS 軟件的操作，我開始了獨(dú)立的學(xué)習(xí)和試驗(yàn)，在網(wǎng)絡(luò)上搜索查看相關(guān)的資料和書籍，讓自己頭腦中模糊的概念逐漸清晰，使自己非常稚嫩作品一步步完善起來，每一次改進(jìn)都是我學(xué)習(xí)的收獲，每一頁設(shè)計(jì)作品的完成都會(huì)讓我興奮好一段時(shí)間。想籍次機(jī)會(huì)感謝三年以來給我?guī)椭乃欣蠋?、同學(xué)，你們的友誼是我人生的財(cái)富，是我生命中不可或缺的一部分。所以現(xiàn)代廣告要有效地影響顧客的文化性消費(fèi)心態(tài)，讓中國(guó)廣告走向世界，就需要從源遠(yuǎn)流長(zhǎng)的傳統(tǒng)文化中汲取營(yíng)養(yǎng)。中國(guó)傳統(tǒng)文化是以人為本的人文道德文化 ,重倫理是它的核心和特點(diǎn) ,注重道德修養(yǎng)和理想人格的實(shí)現(xiàn)是它的本質(zhì)內(nèi)涵。經(jīng)過儒、佛、道文化兩千多年的熏陶，形成了中國(guó)人獨(dú)特的文化心態(tài)，并留下了豐厚的文化遺產(chǎn)。廣告創(chuàng)意的過程是一種復(fù)雜的思維過程，它與民族文化密切相關(guān)，廣告作為一種大眾的消費(fèi)文化在推動(dòng)社會(huì)發(fā)展面起了重要的作用。傳統(tǒng)文化對(duì)于現(xiàn)代廣告的影響有利于提高廣告的品位，而現(xiàn)代廣告對(duì)傳統(tǒng)文化的利用則有利于傳統(tǒng)文化的傳播和傳承。由于傳統(tǒng)文化影響著中國(guó)人的心理以及行為方式，現(xiàn)代廣告必須知道利用和遵從傳統(tǒng)文化。被“水戰(zhàn)”弄得惶惑不安、心煩意亂的消費(fèi)者，只好發(fā)出呼聲：“喝 水，聽自己的！”更有許多老百姓干脆按老規(guī)矩辦，燒自來水喝。對(duì)壘雙方都舉起“消費(fèi)者權(quán)益”這面旗幟，目的要么是貶低對(duì)手，要么是反擊對(duì)手，而且，都有搞出一個(gè)“有我無你”結(jié)局的氣勢(shì)。而且，純凈水廠家、商家也反過來提出，“農(nóng)夫山泉”的水源千島湖水質(zhì)已受污染，細(xì)菌指標(biāo)