【正文】 的廣而告之雖然有幾千年 歷史，但是就現(xiàn)代意義的廣告而言，在中國(guó)出現(xiàn)只是百來(lái)年的事情?！弊鳛檫@一過(guò)程的結(jié)果產(chǎn)生了設(shè)計(jì)品。但是同時(shí)設(shè)計(jì)也是有目計(jì)算機(jī)工程系電腦藝術(shù)設(shè)計(jì) 頂崗實(shí)習(xí)論文 3 的的策劃，平面廣告設(shè)計(jì)是這些策劃將要來(lái)取形式之一，在平面廣告設(shè)計(jì)中你需要用視覺(jué)元素來(lái)傳播你的設(shè)想和計(jì)劃，用文字和圖片的信息傳達(dá)給群眾，讓人們通過(guò)這些事視覺(jué)了解你想要的策劃，這才我們?cè)O(shè)計(jì)的定義，在加上設(shè)計(jì)師表達(dá)設(shè)計(jì)意圖思想以及與主交主要語(yǔ)言。 平面圖像設(shè)計(jì)的發(fā)展史，可以追溯到人類發(fā)展史的源頭，人類祖先用來(lái)記事的簡(jiǎn)單符號(hào)、文字，那是人類最基礎(chǔ)、最原始的平面圖像設(shè)計(jì)實(shí)例。圖像處理是對(duì)已有的位圖圖像進(jìn)行編輯加工處理以及運(yùn)用一些特殊效果，其重點(diǎn)在于對(duì)圖像的處理加工。使用該濾鏡的第一個(gè)步驟是創(chuàng)建透視平面，利用創(chuàng)建平面工具在圖像上定義平面的四個(gè)角頂點(diǎn)，比如墻或窗戶等。還有一個(gè)畫筆工具。其中透鏡（ LENS CORRECTION FILTER）提供了一個(gè)多功能對(duì)話框可以矯正數(shù)碼照片的桶行失真，枕行失真，色彩偏差及光暈等缺陷?！碑?dāng)然，這只是一個(gè)定義，并不能準(zhǔn)確解釋文化的奧秘和精髓。 廣告的歷史和現(xiàn)狀 廣告，這個(gè)說(shuō)法是近代從外國(guó)傳來(lái)的舶來(lái)品。廣告在踽踽而進(jìn)的歷史長(zhǎng)河中，伴隨著社會(huì)的轉(zhuǎn)型，其內(nèi)涵和外延都發(fā)生了深刻的變化。筆者論及的傳統(tǒng)文化，特指觀念形態(tài)的文化。廣告創(chuàng)意的重點(diǎn)在于，尋找銷售難題，分析現(xiàn)狀，注重效益收益。廣告的傳播過(guò)程就是一個(gè)人們共享社會(huì)文化的過(guò)程，也是一個(gè)社會(huì)價(jià)值觀念不斷被傳送、強(qiáng)化和公眾接受社會(huì)文化教化的過(guò)程。經(jīng)過(guò)歷史長(zhǎng)河的洗禮，我國(guó)的傳統(tǒng)文化已經(jīng) 成為了取之不盡的寶藏，在數(shù)千年中華民族文明文化形成與發(fā)展過(guò)程中，中華民族獨(dú)有的價(jià)值取向、思維方式、信仰模式和審美趣味已漸漸深入國(guó)人的頭腦。文獻(xiàn)記載的市聲，見(jiàn)于屈原的《天問(wèn)》 :“師望在肆??鼓刀揚(yáng)聲”，說(shuō)的是殷商末期，太公呂望在朝歌市肆里賣牛肉，敲刀揚(yáng)聲而引人注意。 在我國(guó)，廣告活動(dòng)成為“自覺(jué)”的商業(yè)宣傳行為，廣告利用報(bào)紙、期刊等出計(jì)算機(jī)工程系電腦藝術(shù)設(shè)計(jì) 頂崗實(shí)習(xí)論文 11 版物為媒體廣為傳播，廣告專 業(yè)組織 ——— 廣告公司誕生，則是 19 世紀(jì)和 20 世紀(jì)交替時(shí)期的事情。廣告所傳播的信息體現(xiàn)著特定民族文化或亞文化群的人文特征。秦漢以后 ,大一統(tǒng)的封建帝國(guó)的建立，四海為家，道一風(fēng)同，這便大大促進(jìn)了中國(guó)社會(huì)政治經(jīng)濟(jì)文化的整體發(fā)展。彩虹 —— 長(zhǎng)虹 ,使人產(chǎn)生豐富聯(lián)想，優(yōu)美而貼切，體現(xiàn)了彩電的特點(diǎn)，但缺少彩電大王的企業(yè)形象特征。以君王為主干，由他織網(wǎng)，形成遍及全國(guó)單一縱向的、自上而下的權(quán)力結(jié)構(gòu)。當(dāng)然，如今的一些食品、礦 泉水也用“皇帝”作廣告，但這只是演員扮演的假皇帝而已。 我國(guó)現(xiàn)代廣告受唯倫理性思維方式影響的現(xiàn)象很多，下面舉幾個(gè)例子來(lái)說(shuō)明。中國(guó)人的喜酒 ——— 蘭陵喜臨門酒。這時(shí)，渾厚的男低音響起 :“小時(shí)候 ,一聽見(jiàn)芝麻糊的叫賣聲 ,我就再也坐不住了 !” ......小男孩埋頭貪吃、舔碗咂嘴，小女孩羞澀注視、捂嘴燦笑，阿嫂純樸善良、體貼溫柔。秦始皇更是興浩大工 程筑“萬(wàn)里長(zhǎng)城”以御匈奴，從而隔斷了整個(gè)華夏農(nóng)耕民族與北方游牧民族的交流和往來(lái)。 傳統(tǒng)理想人格對(duì)現(xiàn)代廣告的影響 中國(guó)傳統(tǒng)人格孕育、產(chǎn)生于先秦、兩漢時(shí)代，這時(shí)的理想人格是五光十色的。近百年來(lái)，盡管孔顏人格一次又一次受到西方物質(zhì)意識(shí)的猛烈沖擊，但是它的精髓仍然潛在地左右著人們的思想行為，決定著人們的價(jià)值觀念，當(dāng)然也深層次地影響著現(xiàn)代廣告。其次是普通人，第三才是明星。大家認(rèn)為“農(nóng)夫山泉”是采用不正當(dāng)競(jìng)爭(zhēng)手段惡意攻擊純凈水，誤導(dǎo)廣大消費(fèi)者，甚至愚 弄天真可愛(ài)的下一代。由于傳統(tǒng)文化影響著中國(guó)人的心理以及行為方式，現(xiàn)代廣告必須知道利用和遵從傳統(tǒng)文化。中國(guó)傳統(tǒng)文化是以人為本的人文道德文化 ,重倫理是它的核心和特點(diǎn) ,注重道德修養(yǎng)和理想人格的實(shí)現(xiàn)是它的本質(zhì)內(nèi)涵。 三年的大學(xué)生活就快走入尾聲，我們的校園生活就要?jiǎng)澤暇涮?hào)，心中是無(wú)盡的難舍與眷戀。t e naturally or easily to them, and so they are trying to follow a predetermined set of rules. Some individuals with autism have normal intelligence, and many have special talents in areas such as music or memory. However, individuals with autism may have other mental or emotional problems that coexist with their autism. Some of these other disorders may include impulse control disorders, obsessivepulsive disorder , mood and anxiety disorders, and mental retardation . PSYCHOLOGICAL AND FAMILY FACTORS. Although Henry Maudsley, in the late 1800s, was the first psychiatrist to focus on very young children with mental disorders, it was the psychiatrist Leo Kanner who coined the phrase early infantile autism in 1943. Kanner believed that the parents of children with autistic behaviors were emotionally cold and intellectually distant. He coined the term refrigerator parents to describe them. His belief that parental personality and behavior played a powerful role in the development of autistic behaviors left a devastating legacy of guilt and selfblame among parents of autistic children that continues to this day. Recent studies are unequivocal, however, in demonstrating that parents of autistic children are no different from parents of healthy children in their personalities or parenting behaviors. In fact, many families with an autistic child also have one or more perfectly healthy children. Because autistic children can be extremely sensitive to change, any change within the family situation can be potentially traumatic to the autistic child. A move, divorce, birth of a sibling or other stressors that occur in the lives of most families may evoke a more extreme reaction from an autistic child. While there is no single neurological abnormality found in children with autistic disorders, some research using noninvasive brain imaging techniques such as magic resonance imaging (MRI) suggests that certain areas of the brain may be involved. Several of the brain areas being researched are known to control emotion and the expression of emotion. These areas include the temporal lobe (large lobe of each side of the brain that 參考文獻(xiàn) 21 contains a sensory area associated with hearing), the limbic system, the cerebellum, the frontal lobe, the amygdala, and the brain stem, which regulates homeostasis (body temperature and heart rate). Recent research has focused particularly on the temporal lobe because of the finding that previously healthy people who sustain temporal lobe damage may develop autisticlike symptoms. In animal research, when the temporal lobe is damaged, social behavior declines, and restless, repetitive motor behaviors are mon. When measured by MRI, total brain volume appears to be greater for those with autistic disorders. Other neurological factors include lesions to the brain, congenital rubella, undiagnosed and untreated phenylketonuria (PKU), tuberous sclerosis, and Rett39。 the ball was the objective. To score, the ball had to be shot through a horizontal, elevated goal. The team with the most points at the end of an allotted time period wins. Early in the history of basketball, the local YMCAs provided the gymnasiums, and membership in the anization grew rapidly. The size of the local gym dictated the number of players。s National Basketball Association (WNBA) playoffs. And it has also made American heroes out of its player and coach legends like Michael Jordan, Larry Bird, Earvin Magic Johnson, Sheryl Swoopes, and other great players. At the heart of the game is the playing space and the equipment. The space is a rectangular, indoor court. The principal pieces of equipment are the two elevated baskets, one at each end (in the long direction) of the court, and the basketball itself. The ball is spherical in shape and is inflated. Basketballs range in size from in (7276 cm) in circumference, and in weight from 1822 oz (510624 g). For players below the high school level, a smaller ball is used, but the ball in men39。就要離開學(xué)校，從這里走出，對(duì)我的人生來(lái)說(shuō)，將是踏上一個(gè)新的征程，要把所學(xué)的知識(shí)應(yīng)用到實(shí)際工作中去。所以現(xiàn)代廣告要有效地影響顧客的文化性消費(fèi)心態(tài)，讓中國(guó)廣告走向世界，就需要從源遠(yuǎn)流長(zhǎng)的傳統(tǒng)文化中汲取營(yíng)養(yǎng)。傳統(tǒng)文化對(duì)于現(xiàn)代廣告的影響有利于提高廣告的品位，而現(xiàn)代廣告對(duì)傳統(tǒng)文化的利用則有利于傳統(tǒng)文化的傳播和傳承。而且，純凈水廠家、商家也反過(guò)來(lái)提出，“農(nóng)夫山泉