市場營銷環(huán)境分析(2)(參考版)
2025-05-19 07:46本頁面
【正文】 Threat) 營銷案例 \煙草 .doc B C A 167。Law) ? 政治與經(jīng)濟體制 行政管理體制 政府政策 ? The Political Environment ? Includes laws, governmental agencies, and pressure groups that impact anizations and individuals. Key trends include: ? Increased legislation to protect businesses as well as consumers. ? Changes in governmental agency enforcement. ? Increased emphasis on ethical behavior and social responsibility. （六） 政治法律環(huán)境 (Political amp。 ?3. 環(huán)境污染日益嚴(yán)重 ? The Natural Environment ?Concern for the natural environment has grown steadily, increasing the importance of these trends: ? Shortage of raw materials ? Increased pollution ? Increased governmental intervention （四） 科學(xué)技術(shù)環(huán)境 (Technological) ?1. 新技術(shù)是一種“創(chuàng)造性的毀滅力量” ?2. 新技術(shù)革命有利于企業(yè)改善經(jīng)營管理 ?3. 新技術(shù)影響消費者的購物習(xí)慣 ?Key Technological Trends ?The
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