可口可樂營銷報告(ppt53)-銷售管理(參考版)
2024-08-16 16:20本頁面
【正文】 3. a dynamic rather than a static perspective on future market environment。 80% of results from 20% of effort. 庫下載 （二） Why thing go better at COKE Rick Wise: Why thing go better at COKE, Journal of Business Strategy, December, 1999 ? Rick Wise is a vice president of Mercer Management Consulting Based in Boston. He proposed: ? Traditional business strategy would not have helped this lumbering behemoth trapped in a mature, slowgrowth market. It took a whole new business design. 庫下載 New Rules: Business design Some panies succeeded because they broke the old rues of business success. It demonstrates that business must be driven by a strategy framework that recognizes and embraces the requirements of today’s marketplace. The discipline of business designthe entire system by which a pany delivers the utility to its customers and thereby generates shareholder value growth. 庫下載 The new framework of business design The new framework of business design, it design in four dimensions: 1. a customercentric, rather than a productcentric focus。 庫下載 80/20 Rule Italian economist Vilfredo Pareto (18481923) discover the rule after looking at the pattern of wealth and ine in 19th century in England. Essentially the rule states that outes are predictably unbalanced. Here are some ways to state the rule: 80% of outputs results from 20%。 庫下載 80/20 rule ? 主要的少數(shù)是關(guān)鍵的。很多可口可樂的裝瓶商都具有相當(dāng)程度的局域性和獨立性，但是大多數(shù)可口可樂的消費者根本就不知道或不關(guān)心他們消費的飲品是如何通過可口可樂龐大的銷售網(wǎng)絡(luò)送到他們的手中的。t unique. Any pany can enjoy the benefits of business design. 庫下載 Coca Cola 八、戰(zhàn)略分析 庫下載 （一） Why Coke Succeeded in the past 可口可樂的成功在于它把主要精力放在了起關(guān)鍵作用的價值創(chuàng)造部分上。 組織模式必須與經(jīng)營模式相適應(yīng) 。 庫下載 Coca Cola 七、啟示 庫下載 對中國企業(yè)的啟示啟示 企業(yè)的經(jīng)營模式必須體現(xiàn)： （ 1） 對經(jīng)營環(huán)境和行業(yè)變化進行充分的認識和論證 ， 并以動態(tài)的而不是靜止的觀點看待企業(yè)今后的變化趨勢 。 Opportunity：要讓更多的人喝可樂，而且要讓他們喝得更多。 Longterm：連續(xù) 10年沒有贏利。 庫下載 Coca Cola 五、 New Operational Management Structure 庫下載 Background Atlanta, march 4, 2020 Consistent with its strategy to meet the changing needs of consumers everywhere, the Coca Cola pany (NYSE: KO) today announced a new operational management struct
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