【正文】
XCS1980)基于調(diào)研的銷售方式 假設(shè)客戶懂得產(chǎn)品 依靠產(chǎn)品介紹建立用戶觀點(diǎn) ? Solution Selling(1983)提供解決問題方案的銷售方法 客戶不懂得產(chǎn)品和服務(wù) 客戶不懂得如何解決自己的問題 銷售員成為促進(jìn)購買的助手 Selling Ldeas People buy from people who empower them, who can create visions for them and take action. A “Solution” is equivalent to the buyer’s vision. Diagnose before you prescribe. Power buys from power (seller needs the power to promise). Make yourself equal before diffe